Why choose to run business ads on Facebook?

1. Huge audience potential

First, you need to know a data: Facebook is the most popular social media platform in the world, with more than 3 billion active users per month. A global survey found that 89% of social media marketers use Facebook to promote their business.

Another unique thing about Facebook is that its primary user base is people between the ages of 25 and 34, which is an active group with a lot of buying power, so you have a large pool of diverse, high-quality potential customers.

2. Powerful audience targeting capabilities

Audience targeting on Facebook is very comprehensive. You can narrow your audience by age, location, interests, behaviors, and life events. As long as you have sufficient pixel data, Meta can help you effectively optimize your audience. In addition, Facebook can also help you discover customer preferences. You can adjust the percentage setting to choose the closeness of the match, such as a smaller percentage can accurately reflect your existing customers, and a larger percentage can create a wider audience.

3. Powerful remarketing

Facebook remarketing ads allow you to regain lost potential customers. In 2023, the global online shopping cart abandonment rate was around 70%, which means you can only get a quarter of potential sales. For these lost customers, Meta Pixel can help you advertise to individuals who have interacted with your brand before, and attract them to revisit your website through remarketing.

4. Quick realization of value

Once you create ads on Facebook, Meta usually approves them within 24 hours, and the ads start running within a few days. A 2022 study showed that nearly 40% of companies experienced rapid growth in Facebook ads in just a few days.

5. Clear call-to-action buttons

Facebook strategically provides interactive elements in your business homepage, ads, and posts through specific goals and calls to action to motivate users to take the next step. The precise activity goals provided by Facebook can make your campaigns highly targeted and more effective. Each campaign goal has a CTA button, including options such as “Discover”, “Learn More”, “Watch Now”, and “Buy Now”. These calls to action enable audiences to engage in valuable participation.

6. Various ad types

Facebook ads offer a variety of ad formats that meet various business needs, allowing marketers to create visually appealing and interactive ads. Including image ads, video ads, carousel ads, slideshow ads, boutique ads, etc.

7. In-depth analysis

The “Advertising Report” section in the Meta Advertising Management tool can help you view the effectiveness of your advertising campaigns. Here, advertisers can customize reports according to their needs, select relevant indicators from basic clicks and impressions, and then select more detailed data such as conversion rate and return on advertising expenditure (ROAS).

In summary, Facebook advertising brings numerous benefits to businesses. If you want to fully explore and utilize these advantages to achieve more efficient and accurate advertising, the Yurikai system is undoubtedly your best choice.