What is Facebook Co-op Ads

Facebook co-created ads are actually the same thing as TikTok Ads’ Spark Ads, and the operating mode can be said to be “exactly the same”. After finding the creator (cooperating KOL, or other brands) to post, you will get a CODE, then go to the advertising background to select co-created ads, fill in the code, and then publish it as an advertisement.

From the background settings and the documents, there should be two forms of cooperation.

1. After posting the above mentioned, you can directly use it for delivery. It seems that you only need to authorize the post. “Content-level permissions”
2. You can authorize the page or ins account to BM, and then use this “cooperation” identity to send out advertisements together. “Account-level permissions”

1. Creators can create audiences for advertisers to use. It seems that co-created ads can be directly delivered to users who include fans or have interacted with the creator. However, this requires that the creator directly gives the advertiser “co-created ad account-level permissions” (the kind that binds the account, not the kind that gives the post code)

When you create co-created ads through the creator’s account, you can use the creator audience sharing function to use the audience that has interacted with the creator’s account. This function allows you to share co-created ads with audiences that have interacted with the creator, which helps improve ad performance.

Custom audiences can only be used when advertising through the creator’s account. The Instagram account selected under the identity at the advertising level must match the account used by the custom audience.

2. Co-created ads do not seem to have been used on a large scale in multiple categories.

From the analysis of the case, it is mainly e-commerce such as hibobi. Other categories seem… I haven’t heard much about it, but it feels like this is the same as TT spark ads. If you want to do it well, you have to spend a lot of effort to find the right KOL to cooperate with.

3. FB has restrictions on whether creators can do co-created ads. Influencers need to meet the eligibility requirements for co-created ads and brand content, and must also be professional accounts on Instagram (it seems to be different from ordinary accounts, but I haven’t used it). However, the eligibility requirements in the document seem a bit nonsense. They are all about compliance, and there is no requirement for the number of fans, nor do I see an entry for application. (I don’t have an Instagram account myself, so I didn’t look for it. Maybe I applied in the Instagram account?), there may be some requirements that lead to a small number of KOLs that meet the requirements overall, but in terms of application promotion, it is true that everyone may spend more money directly. It takes too much manpower to screen KOLs for TT spark ads, and the same is probably true for co-created ads on FB.
4. Benefits: On the one hand, it should be able to give priority to covering the fan base of the cooperating KOL or brand, and there is also… credibility. Finding a reliable KOL to cooperate is equivalent to getting the other party’s endorsement, and the advertising conversion efficiency will be improved.