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Facebook is not just a massive social media network but also an important advertising platform in the world of international e-commerce. It’s critical for merchants hoping to promote goods globally to comprehend and utilize a Facebook agency advertising account.

What is Facebook ads agency account?

An advertising account run by an agency that has received official Facebook certification is referred to as a Facebook ads agency account. These accounts must be funded through the agency and application paperwork must be submitted; they are normally opened in the name of a business. Business accounts have more advanced capabilities, like team collaboration, more powerful advertising tools, and larger advertising spend limitations than personal accounts do.

What are the benefits of agency accounts?

Security and Stability

Compared to personal accounts, agency advertising accounts provide more reliability and security. Personal accounts are subject to lower advertising spend caps, and the process of having an account suspended and then reinstated can be somewhat involved. On the other hand, business accounts that follow Facebook’s guidelines may be restored through appeals.

Powerful Features

Some sophisticated capabilities, like Business Manager, Facebook Pixel, and support for numerous currencies, are included with business advertising accounts to enable merchants to track the impact of ads more precisely.

Expert Assistance

Merchants can make use of several services offered by the agency, such as multi-currency finance, advertising strategy consulting, and assistance with account opening, by opening a business advertising account with the agency. For retailers who are not familiar with the Facebook advertising system, these services are priceless.

Market Growth

Businesses can increase their visibility and penetrate foreign markets with the use of a business advertising account. Expert agency groups can assist retailers in obtaining greater profits at reduced expenses.

How can you get an Facebook ads agency account?

Step 1: Get the paperwork ready.

The following paperwork must be ready by merchants before starting a business advertising account:

Business licenses or other legitimate evidence of the authenticity of the company; promotional links or the official website; Facebook pages showcasing the company or brand.

Step 2: Select an Agency.

Choose a Facebook agency accounts provider that has partnered with meta, like SCB Agency, to receive expert advice and consulting services for opening an account.

Step 3: Send in your application.

Use the agency’s provided account application form link to apply. The form contains information about the company, account information, and links to advertisements.

Step 4: Examine and Adjust.

The documents will be reviewed by the Facebook team after submission. Based on comments, merchants might need to make adjustments if needed.

Step 5: Configuring Your Account.

After being accepted, merchants must configure the advertising account’s currency, time zone, and payment options.

Step 6: Making and releasing ads.

To develop and run ad campaigns, ad packs, and ads, use Facebook’s ad management tools or the Meta Business Suite.

In summary

For e-commerce merchants, a Facebook agency ad account is a powerful tool to help access international markets more effectively and achieve global exposure for brands and products. Through the professional services of an agent, merchants can reduce the time spent on figuring things out on their own and quickly get started with Facebook ads, thus occupying a favorable position in the fierce market competition.

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