Use Tiktok advertising database to improve advertising effectiveness

Tiktok Advertising Database is a platform for displaying Tiktok advertising materials, which contains tens of millions of popular advertising cases. Using the Tiktok Advertising Database, you can check the advertising situation of competitors, analyze the advertising market dynamics, obtain the most popular advertising formats, and inspire creative materials. If you are running Tiktok ads, you must make use of the advertising database. This article will introduce you in detail how to use the Tiktok Advertising Database correctly.

There are two main functions on the homepage. One is the search function. If you have a clear goal, such as watching the ads of a certain account or a certain product, you can directly enter keywords in the search box to search. The other is the filter function. If you want to see the overall trend of the industry, you can filter according to your needs in the filter box below.

The key point is, after searching and filtering out the results, how should we analyze these contents? How to use this information to prompt our advertising effects? You must remember the following methods:

Analyze high-quality advertisements, including videos, pictures, copywriting, landing pages, etc., and analyze how the video content conveys product features to the audience.

Tiktok is also very considerate to help us mark the highlights of the video. These points can help us gain a deeper understanding of the content strategy of the advertisement. We can directly look at the advertising content at these time points and analyze why it can cause user interaction and conversion.

By paying attention to competitors, we can learn about their advertising areas, targets and target audiences by browsing their ads, as well as the advertising content trends and common themes in the entire industry. We can directly apply these predecessors’ experiences to our own advertising, saving the cost of materials and audience testing. In addition, we can also understand audience needs and shortcomings of competing products through user comments, so as to adjust our own products and advertising content.

To conduct market research, we can screen major industries and investigate the popularity of market segments based on the products of top advertisements, which products are hot-selling items on Tiktok, which products are on the rise, and which products have high demand and customer satisfaction. Through these market dynamic surveys, we can adjust our product layout in a timely manner, which is also of great help in product selection.

Understand popular trends. Tiktok is a relatively young platform. Understanding current hot topics and music and using them in your own advertising and marketing can narrow the distance between advertisements and users, making them more acceptable, thereby generating more views and interactions, helping us improve advertising effectiveness.