Tips for using Facebook ASC ads

The full name of ASC advertising is Advantage+Shopping Campaign, which means advanced empowering smart shopping advertising. Many friends who have placed Facebook ads have heard of this term but have never used this function. Facebook has launched ASC advertising for two years. Many examples have proved that ASC advertising has a certain effect in reducing conversion costs. This article will take you to understand the following ASC advertising series.

Advantages of ASC advertising

1. Efficient ad creation Advertisers only need to create an ad campaign, and Meta will automatically complete the setup process, including audience targeting, ad optimization, creative selection, and target location, eliminating a lot of tedious steps for manually creating ads. It relies on artificial intelligence to automate the ad creation process, and can automatically generate up to 150 creative combinations at a time, greatly improving the efficiency of ad creation and saving advertisers time and energy.
2. The automatic audience optimization system can automatically expand the audience coverage based on the algorithm, and can dynamically adjust the audience group according to the advertising delivery situation, reach more suitable users, and further improve the effectiveness and conversion rate of the ad. Advertisers do not need to test different audience groups, which can effectively improve the speed of audience model establishment.
3. Flexible budget allocation

Traditional advertising budget allocation is based on individual marketing activities, such as ad group budget and ad campaign budget, while ASC advertising can allocate budget based on audience groups. Therefore, advertisers can flexibly allocate budgets to different audience groups according to their marketing goals and needs, such as allocating budgets to existing customers to promote repeat purchases, or allocating budgets to new customers to expand business, to achieve more precise marketing.
“Precautions for using ASC ads:

1. ASC ads are not applicable to new accounts. ASC ads are based on user data and machine learning models to find audiences and adjust advertising strategies. If you are a new account that has not been launched, then the user data and learning model will be 0, which will cause the ads to spend more time on user exploration and data accumulation, which also means that more advertising fees will be spent, so we need to accumulate enough pixels or use existing pixels to create ASC ads.
2. Give sufficient budget and learning time. Do not make frequent adjustments to any advertisement in the early stage, and give the advertisement sufficient exploration opportunities. Since ASC ads cover a wider audience, the system will also need more learning time, so the initial advertising cost will be higher. If you want to launch ASC ads, you need to be mentally prepared.
3. Ensure the diversity of materials. One of the advantages of ASC ads is the diverse creative combination of materials. The more creative ideas can reduce user fatigue and help improve advertising effects. If there are few or similar advertising materials, the significance of random combination will be greatly reduced. Therefore, if we want to use ASC ads for delivery, we must prepare at least 5 materials to ensure that effective testing results can be achieved.