TikTok SPC strategy sharing

Benefits of TikTok SPC Advertising

TikTok SPC ads, also known as smart advertising campaigns, are an innovative automated solution whose core design concept is to achieve deep optimization of advertising delivery results by minimizing manual intervention.

When you check the SPC option in the “Ad Campaign” area of ​​the TikTok advertising management platform, the system will immediately start its intelligent mechanism to automatically generate and test a variety of advertising creatives and bidding strategies, achieving a double leap in efficiency and effectiveness.

The biggest benefit of TikTok SPC is that it eliminates the manual work required in traditional campaign management. In addition, there are other benefits, such as:

Simplified management and improved efficiency: SPC greatly simplifies the management process of advertising campaigns. You only need to make basic inputs, and the rest of the work will be automatically completed by the system, effectively reducing the complexity of manual operations.

Expand platforms and improve coverage: TikTok now fully supports Android traffic and plans to add more platforms in the future, which will greatly broaden your advertising coverage and enable your ads to reach a wider potential audience.

Save time and worry, and start efficiently: Compared with traditional methods, SPC significantly shortens the time to set up advertising campaigns. The system automatically generates and tests multiple advertising creatives and bidding strategies to quickly find the optimal combination for you, while providing detailed performance reports to provide strong support for your future advertising strategies.

Excellent performance, beyond tradition: In preliminary tests, SPC has shown strong performance advantages, and even under the same optimization goals, it can provide outstanding results that exceed traditional campaigns in most cases.

Among the many successful cases of media steward cooperation, there is a client in South Africa who, with the help of our team, conducted early testing of TikTok and achieved remarkable results:

● In SPC advertising, more than 80% of advertising effects are better than manual settings.
● CPA costs dropped by 27%.
● 14-day A/B test, purchase operations increased by 40%.

Advertisers who are suitable for using TikTok SPC

Whether your goal is to increase brand awareness, attract potential customers, or promote conversion rates, TikTok smart performance advertising campaigns can accurately optimize your ads to achieve the best results. After detailed analysis, the Media Manager Agency Investment Team has identified the following four types of advertisers who are particularly suitable for this advertising campaign.

TikTok Newbies: This is a good choice for advertisers who want to quickly test the market reaction on TikTok while investing less time and effort.

Enterprise or SMB Advertisers with Limited Resources: If your enterprise or SMB lacks professional advertising campaign management capabilities but is eager to achieve campaign success on TikTok, you can choose this type of advertising.

Results-oriented Advertisers: Designed for advertisers who are dedicated to the best advertising results and want to continuously optimize their TikTok marketing strategy.

Game Advertisers with New Game Releases: Designed specifically for game advertisers to help them successfully launch and promote their latest game masterpieces on the TikTok platform.

Steps to use TikTok SPC ads

It’s very easy to get started with TikTok SPC. Advertisers only need to follow these steps to clarify marketing goals, set budgets, select countries/regions, and prepare ad creative resources to get started easily.

Log in to TikTok Ads Manager: Log in to TikTok Ads Manager with your account.
Create a new campaign: Click the “Create” button, then select “Campaign” to start creating a new campaign. Pick a campaign objective: Think about what your marketing goal is, and then choose the appropriate one from those options, such as app installs, in-app activities, or conversions.
Select Smart Performance Campaign: When setting up your campaign, remember to select “Smart Performance Campaign” from the type.
Set targeting and budget: Define the targeting criteria, including location, demographics, interests, and budget for the campaign.
Prepare creatives: Upload your creative assets, including images, videos, and any other required elements.
Set bidding and budget strategy: Configure your bidding and budget strategy based on your campaign goal and budget allocation.
Review and launch: Review all campaign settings and make any necessary adjustments. Once you are satisfied, click the “Launch” button to start running your Smart Performance Campaign.