In the vast world of TikTok operations, many novices are facing a difficult problem: the carefully produced videos are obviously of high quality, with good look and feel and content, but the number of views is always hovering at a low level of dozens or hundreds, and there are few moments of breaking through the bottleneck, shining and breaking the view, or even becoming popular. The root cause is that the problem is often hidden in those seemingly insignificant details, and the video tagging link is the top priority, just like a key to unlock the shackles of traffic. Tags: The “compass” tag of short video traffic is by no means an optional embellishment. It is the most basic and core action of short video operation, and occupies “half of the country” in the entire traffic operation system. It is no exaggeration to say that about 50% of the decisive factors for the direction of video traffic and the amount of traffic pushed by the platform lie in how we skillfully tag. Someone has done a comparative experiment. For the same video material, the version with carefully set tags has a playback volume that soars to more than 300,000 like a rocket, while the version without tags has only 300 or 400 playbacks. The difference is huge. Three types of tags “combination punch” to unlock the traffic password. If you want your video to sail in the traffic ocean of the TikTok platform, three types of tags need to work together. 1. Traffic tags: impact hot “weapons”: This type of tag aims to capture the hot trends of the platform and seize the high ground of traffic. Usually one or two are enough. “TikTok” and “for IP” are the representatives of popular tags with strong traffic gravity. They are like shining “signal lights” that attract the attention of the platform’s traffic mechanism and greatly increase the chances of the video becoming a hot topic. Newbies can constantly explore and try the same type of popular tags in practice, and explore the traffic tag combination that fits the style and theme of their own video content. 2. Vertical tags: focus on precise audiences: If we sell toothpaste, then tags such as “teeth” and “cleaning” are excellent vertical tags. Its significance lies in accurately anchoring the target audience group, and directly informing the platform and users what fields and products our videos focus on, so that users who are really interested in the category can quickly find us, strengthen the professionalism and pertinence of the content, and improve user stickiness and conversion rate. 3. Regional tags: Locking traffic in the same city: Label the corresponding labels according to the target promotion area. For example, if the target is the North American market, add regional labels such as “United States” and “Canada”. This move aims to attract the attention of TikTok users in the same city, focus on the regional traffic pool, create heat within the region, increase video exposure opportunities, and also help to gather loyal user groups in the vertical region, and add bricks and tiles to the popular sprint. For the majority of novices, understanding and applying the logic of labels is the key starting point to break through. It is recommended that you first calmly understand the internal logic of the use of labels this time, and then collect this “standard answer” and return to the TikTok battlefield for practical exercises. I believe that if you act in this way, you will definitely get twice the result with half the effort.

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