Now TikTok is no longer a new product that has just appeared on the international stage and has made its mark. It has actually occupied half of the cross-border advertising market. For this reason, TikTok has been constantly improving its platform rules to better constrain the behavior of advertisers.
Under the background of increasingly stringent policies, cross-border sellers need to be extra cautious, otherwise they may face the risk of having their advertising accounts suspended, which will have an adverse impact on their business. Many advertisers who conduct overseas advertising have encountered similar situations, and the reasons are varied. In addition, many sellers report that the TikTok support team is often inefficient in handling appeals.
In this regard, this article will provide you with a comprehensive guide to help you solve the following problems:
- Common reasons for TikTok account suspension
- Common situations after account suspension
- How to remove the TikTok suspension status?
- How to prevent TikTok advertising account suspension?
Through this article, you can help everyone to check and avoid unnecessary losses. It is recommended that you forward and collect it~
01.
5 common reasons for TikTok account suspension
In the process of using TikTok, have you ever encountered such a situation that a notification “Your account has been suspended” suddenly popped up on the screen, or your advertising status was marked as “suspended”? This indicates that TikTok will suspend all your advertising.
Therefore, in the face of this situation, overseas advertisers should pay enough attention, otherwise it may lead to a series of unpredictable consequences. In order to help everyone better understand and deal with this problem, I have listed 5 common reasons for the suspension of TikTok accounts:
- Violation of advertising policies
The content posted on the platform is closely related. Your content will be strictly reviewed before it is published to identify and check whether it violates TikTok’s policies. Once the content violates the rules, it will be automatically banned or subject to further review.
After you have a TikTok advertising account, you will receive an advertising review checklist, which can help your ads pass the approval quickly. Therefore, please read the key content in the checklist carefully to ensure that your ads meet all requirements to avoid rejection.
Prohibited products or services:
Adult sex products, services and entertainment
Chemical products
Drugs and drug paraphernalia
Casinos and gambling games
Cigarettes and tobacco products
Counterfeit and intellectual property infringement products
Police/military supplies and equipment
Political issues
Inappropriate business, products or services
Unacceptable business practices
Weapons and weapon parts: such as blades, knives, guns, etc.
Ad creative violations:
Spelling, language and ad text related errors
Sensitive images
Exaggerated product uses/functions
Images, logos and videos that violate trademark and copyright policies
Blurred images
Information errors
Landing page errors
Errors when using hashtags in Spark Ads
Inappropriate behavior or intent in ad videos
It is worth noting that the allowed and prohibited advertising products, services or content may vary from country to country. Therefore, be sure to check the relevant regulations of the target country/region. In addition, according to TikTok policy, the platform can temporarily or permanently ban your advertising account.
- TikTok Reporting
TikTok, like other social media platforms like Facebook, has a user reporting mechanism and uses user feedback to improve the platform experience. In addition, it is unique in that TikTok guarantees that all reports are anonymous, which means you cannot know which user reported your account.
When viewers take actions such as reporting your ad account, it may trigger TikTok’s “shadow ban” – an unofficial term used to describe the situation where TikTok temporarily limits the visibility of an account. In more serious cases, if a large number of users frequently report your ad videos, TikTok may directly block your account or send it to a more stringent review process.
- Copyright infringement
Unless you have obtained a cooperative license, it is not recommended to add images, logos, labels, text content or login pages of well-known foreign brands without authorization, which all fall into the category of brand identity.
In addition, it is definitely a good idea to create unique and innovative content for your ad videos. Try to use your creativity and browse TikTok and other videos. You will find many attractive advertising ideas, which are very helpful for improving conversion rates!
- Landing Page Issues
TikTok is a platform with excellent advertising capabilities. It provides all marketers with a checklist of landing page requirements with key elements to ensure that your landing page is perfect and avoid all common problems:
Landing page does not work properly: TikTok will not display landing pages that are expired, under construction, or not mobile-optimized. In addition, your landing page should not provide incomplete content or automatically download files to the user’s phone.
Landing page with prohibited content: The content violates TikTok policies.
Landing page lacks accurate information: Make sure to include complete information about your business, such as contact information, company name, company address, business license, prices in local currency, terms and conditions, shipping information, privacy policy, return policy, and refund policy.
Theme landing page privacy policy: Finally, TikTok will not approve videos that want to collect sensitive personal information.
- Payment issues
One of the possible reasons why TikTok suspends your advertising account is payment issues. So, be sure to check your credit card to see if there are any new charges on the account or any long-overdue unpaid balances.
If this is the case, you will need to add enough money to your ad account so that the account can be restored.
02.
Common situations after account suspension
Once TikTok ads are suspended, you and your team will need to deal with some common situations.
At this time, you will not be able to modify any information in the account settings, such as business information, primary contact or tax details.
TikTok will suspend all ad campaigns created by the suspended ad account. But don’t worry, once you resolve this issue, your ads will be restored to their previous status.
Despite this, administrators and operators can still adjust the delivery status of ad structures (including campaigns, ad groups and ads), but cannot change other related settings.
For agency accounts, you will not be able to use the account to create new ad accounts or recharge ad accounts during the suspension period.
03.
How to unsuspend TikTok?
To appeal a suspended account, you need to contact TikTok’s customer support team by creating a work order. This operation can be easily completed in different ways on multiple platforms. Next, I will introduce three ways to help you unsuspend your TikTok account:
Method 1:
Submit a service ticket to the customer service department
- Log in to your TikTok Ads Manager account: First, make sure you are logged in to your TikTok Ads Manager account.
- Navigate to the Help Center: On the navigation menu of TikTok Ads Manager, find and click the question mark icon to enter the Help Center. Next, select “Customer Support” from the options.
- Select the contact channel and category: In the Customer Support window, click “Contact Us” and select “Account Review and Appeal” as your consultation category from the drop-down menu.
- Specify the appeal type: Further refine your issue and click the “Suspend Ads Manager Appeal” option.
- Fill in the appeal form: The system will display a form asking you to provide relevant information to complete the appeal. Please make sure that all required fields are filled in accurately.
- Submit the appeal: After checking that everything is correct, click the “Submit” button and your appeal is completed.
After submitting the ticket, TikTok’s customer support team will respond to your appeal within two business days.
Image source: TikTok Business Help Center
Method 2:
Submit an appeal in Account Settings
Image
In addition to submitting a ticket through customer support, you can also submit an appeal through Account Settings by following these simple steps:
- On the TikTok Ads Manager interface, click your profile picture and select “Account Information”.
- Once you are on the Account Settings page, you will be able to see the current status of your account. Click the “Appeal” button below the status.
- Follow our instructions to create a support ticket based on your specific situation:
Scenario 1: If TikTok Ads Manager prompts you to verify your identity using a QR code, simply open your TikTok account on your mobile device, go to “My QR Code”, and scan the image displayed.
Image source: TikTok Business Help Center
Scenario 2: TikTok may direct you directly to the “Account Review and Appeals” page.
- On the “Account Review and Appeals” page, select “Pause Ads Manager Appeal”.
- Finally, carefully fill in all the required information and click “Submit” after confirming that it is correct to complete your appeal process.
Method 3:
Get support through TikTok Business Center
Another way to get support for a suspended TikTok ad account is through the TikTok Business Center. Here are the simple steps:
- Click the question mark icon and go to the “Advertiser Support” page.
- You will be redirected to the same interface as when you seek help through the account settings in TikTok Ads Manager.
- In the subcategory options, select “Suspended Ads Manager Appeal” under “Account Review and Appeal”.
- Fill in all the required details carefully.
- Click the “Submit” button to complete the operation.
At this point, you have learned all the possible ways to unsuspend your TikTok ad account. But when submitting a ticket, please note the following points:
After submission, TikTok usually responds within three days.
We recommend that you submit an appeal within 180 days after your account is banned, but TikTok may adjust this period based on actual circumstances. Please be sure to follow TikTok’s official instructions.
It is not recommended to create a new ad account during the suspension appeal period of your TikTok ad account, as this may have an adverse impact on the review process.
After a successful appeal, a response will be given within 24 to 48 hours, but in my experience, it usually only takes a few hours to receive a response. Even if it is submitted on the same day, it is often responded within 10 hours the next day.
During this process, if the TikTok team asks you whether you have violated the community guidelines and says that your account will not be restored for the time being, please be sure to keep the conversation open and apologize again through a reply, begging for another chance. You may need to ask multiple times to convince the TikTok team to decide to restore your account.
In addition, some companies may choose to close their TikTok ad account after regaining access to it because they are worried that the account will not function properly. If you are in this situation and want to close your current account to start over, you can follow the steps below:
Step 1: In the TikTok Ads Manager, find and navigate to the “Account Settings” page.
Step 2: Click your avatar on the page.
Step 3: Select “Account Information” from the pop-up options.
Step 4: After entering the account information module, select “Advanced Settings”.
Step 5: In the advanced settings, click the “Close Account and Refund” option.
Step 6: A confirmation window will pop up. Click “Confirm” in this window to deactivate your account.
04.
How to prevent TikTok ad account suspension?
Now you know how to restore your TikTok account by contacting customer support. But waiting for the problem to be resolved can be a long process, which is undoubtedly something you don’t want to experience again. So, what is the ideal situation? First and foremost, try to avoid TikTok account suspension.
Here are a few measures to optimize and prevent TikTok ad account suspension:
- Improve creative quality
To avoid TikTok account suspension, the first thing is to create high-quality advertising content that can attract viewers. Producing high-quality videos can not only effectively reduce the risk of account suspension, but also reduce the time cost required to correct problems, while increasing the possibility of audience conversion into actual customers.
When creating TikTok ad content, keep the following points in mind:
High-definition resolution: Audiences are generally reluctant to watch blurry video content. Therefore, to ensure video quality, be sure to follow TikTok’s ad specifications and carefully choose the appropriate video size and resolution.
Content resonance: To create effective ads, you need to first understand the needs and preferences of the audience. In addition, you need to learn about TikTok’s popular trends and study the platform in depth to analyze which creative ideas can best impress the audience.