Should I check the search network option for Google search ads?

When placing Google search ads, should we check the search network and display network? The answer is generally not to check them, because the cost per click of search ads is expensive, and the traffic is not accurate even if they are checked, which is a waste of money for clicks.

Google Search Network Partners

Websites that partner with Google in the search network to display ads in their search results. If we check this box, ads will be displayed next to Google search results and on other Google-partnered websites.

Search Network Partners expand the display range of Google search ads to hundreds of non-Google websites, YouTube, and other Google websites. Our ads and product details can be displayed on search results pages (such as our 360), website directory pages (search within a website), or other pages related to user searches.

That is, our $1 search click CPC ads may appear in the right-hand ad position of a website page. This is the display ad position, and now search ads can also be displayed. But search ads are more expensive than display ads. Therefore, it is not cost-effective to check this.

Now Google’s search ads have a part of the user search terms that it will not show you. These terms may have been placed on its partners. Google cannot provide accurate data or does not want to provide this part of the data, because it is not accurate and does not look good.