Insights

“Click-through rates plummet, costs rise sharply, and user engagement plummets.” Does this sound familiar? This is a warning sign that ad …

Google Ads Placement We need to know where Google ads are displayed. When you enter keywords in the Google search box, the first thing you see is sear…

The organizational structure of Google Ads can be divided into three layers: accounts, campaigns, and ad groups. Let’s talk about each layer one by on…

In order to better match and simplify advertising and marketing goals, Meta has changed the campaign-level goal interface. The original 11 goals have …

Facebook advertising has many data indicators. For new users who are just starting to use Facebook advertising, they need to understand a lot of adver…

Facebook has 2.32 billion monthly active users, which is a huge user base. The possibility that your target group will appear on the social media plat…

The peak season is coming, and Facebook Gaming has released a holiday marketing strategy! In the past four years, mobile game downloads have peaked du…

Where can I find the Facebook Ads Library? Before we delve into the features of the Facebook Ad Library, it is necessary to have a general understandi…

Your daily budget can significantly impact the success of your Google Ads campaigns, and setting a daily budget is a crucial step. I’ll walk you throu…

1.Horizontal expansion Horizontal expansion means duplicating existing campaigns or adding ad groups to reach more audiences. Increase reach by duplic…