Observation on Facebook Ad Blocking + Ideas for Keeping Users

Recent phenomena observed:

1. The intensity of account closure is increasing, and the probability of regular products being mistakenly killed is increasing. If you can appeal, you can get it back, and then it will be blocked again.
2. The “joint responsibility” mode is turned on. If a product is blocked, the probability of it being blocked directly after opening it again is very high.

We have observed several reasons for account closures that have occurred recently:

1. Attempting to circumvent Meta regulations alone or with a group of accounts. This is obviously aimed at those who open accounts in bulk to engage in shady activities, but it can also lead to the mistaken killing of some regular products.
2. Violating Meta’s automated function creation or use. This is suspected to be the result of quickly opening an account after being blocked to upload a large number of advertisements. This behavior also looks like “repeatedly incorrigible”, so it is easy to be blocked.

Since Facebook has “blocking” behavior in many dimensions, the delivery stability is poor.

1. Personal advertising accounts have been blocked and newly created personal accounts will continue to be blocked.
2. Fanpage is blocked. In areas with strict community policies, the survival time of accounts + pages is extremely short. Even for compliant products, if there is a complaint, the page will be suspended, cause the advertised account to fail.
3. Advertising accounts are blocked. If the compliance policy is not followed, the account will be blocked accidentally.
4. BM is blocked. If there are too many violations in BM, the BM will be blocked, and the accounts inside will suffer.
5. FB developers are blocked. The APP is gone and cannot continue to be released. In addition to the APP being blocked, there may also be a simple ban on release (reporting as a virus).
6. The account opening entity is blocked, and all products and accounts under the entity are blocked together.

Pitfalls that new customers may encounter:

Took a subject and opened a few accounts to the new BM, straight up blocked, BM or personal number blocked together or something like that.
BM fortunately not blocked, ran for a few days the scale has not expanded yet not yet started, advertising account was blocked.
Advertising account lucky not blocked, a few days later page was blocked!
Open another account BM tied not come in.
Find a new subject to open BM again, re-open a few accounts to place, encountered violations “alone or with a group of accounts to try to circumvent the Meta rules of action”. Get blocked!
Then enter the vicious cycle, some friends compliant products began to operate not good, and now in the state of being blocked all the time.

A more scientific logic for opening and managing a FB account:

1. For new products + new entities, operate as compliantly as possible in BM, and increase the consumption of new accounts, so that the number of BM accounts can be gradually opened.
2. When the consumption is large, find an agent to be affiliated with a direct customer (consumption must be accumulated). The probability of accounts being blocked under BM with direct customers will be lower.
3. If you cannot find a direct customer to be affiliated with, try to avoid some operations that are easy to block accounts, and do not find some unsafe FB personal accounts to operate, avoid association with other risky products, gradually increase BM consumption, and maintain compliance.