Meta Product Updates

Real Money Gambling (RMG): The Latest Timeline of Regulatory Changes in Brazil

Taiwan Anti-Fraud Law: All advertisers targeting Taiwan must verify beneficiary and payer information and disclose relevant information in the ad library

Data sharing will be subject to additional restrictions

Meta Official Launches Flexible Creatives

Real Money Gambling (RMG):

The Latest Timeline of Regulatory Changes in Brazil

Real Money Gambling (RMG) ads are those online gambling and gambling ads that involve real money transactions. Such ads usually include the need for players to place bets using real money and may receive rewards or gifts with cash value. Such ads require written permission from the Meta platform, i.e. whitelist permission, before they can be placed.

Meta officials will conduct regular assessments based on the current legal and regulatory environment for advertising policies. Previously, the Brazilian government implemented new regulations for real money gambling (RMG) ads targeting Brazil, that is, advertisers must obtain a license issued by the Brazilian government to place such ads.

Starting December 5, 2024, Meta will begin accepting applications from advertisers who have obtained a Brazilian fixed odds betting license. All advertisers with a valid license issued by the Brazilian government, including those who have not been authorized before, can apply for Meta authorization through Meta’s standard eligibility application form. When applying, advertisers should first select “Brazil” under “Region Selection” and then select “Fixed Odds Betting”.

Advertisers who currently have Meta authorization to run RMG gambling ads in Brazil will have their RMG advertising rights revoked if they do not re-authorize with a valid Brazilian license before December 31, 2024. If advertisers who currently have authorization do not submit an application before December 31, they can re-apply through Meta’s standard eligibility application form after obtaining a Brazilian license to restore advertising rights.

FAQ Q&A

When can brands apply for authorization to run RMG fixed odds gambling ads in Brazil?
A: Meta will begin accepting applications from advertisers with Brazilian licenses starting December 5. All advertisers with valid licenses issued by the Brazilian government can apply for authorization through Meta’s standard eligibility application form by first selecting “Brazil” under “Region Selection” and then selecting “Fixed Odds Betting”.
If my advertiser or advertiser’s brand has not previously been authorized to run RMG gambling ads in Brazil, how can I obtain authorization?
A: All advertisers with valid licenses issued by the Brazilian government, including advertisers who have not previously been authorized to run RMG gambling ads in Brazil, can apply for authorization starting December 5, 2024. Advertisers can use Meta’s standard eligibility application form to apply for authorization by first selecting “Brazil” under “Region Selection” and then selecting “Fixed Odds Betting”.
If an advertiser has currently submitted an authorization application to run RMG gambling ads in Brazil, but the application is awaiting review, do they need to reapply?
A: Yes. If an advertiser applied for authorization to run RMG gambling ads in Brazil before obtaining a Brazilian license, they must resubmit their application after obtaining a Brazilian license to obtain authorization. All applications currently awaiting review/approval will be rejected if a Brazilian license is not provided.
If an advertiser currently has authorization but does not provide a Brazilian license to reapply before December 31, will their RMG advertising rights be revoked?
A: Yes. Advertisers who currently have Meta authorization to run RMG gambling ads in Brazil will have their RMG advertising rights revoked if they do not re-obtain authorization using a valid Brazilian license before December 31, 2024. Meta officials will accept applications before December 31 and do their best to ensure that advertisers who currently have authorization and provide a valid Brazilian license will not experience advertising interruptions. If current authorized advertisers do not submit an application by December 31, they can reapply through Meta’s standard eligibility application form after they obtain a Brazilian license to restore their ad serving privileges.
If advertisers submit an application and provide a Brazilian license on December 30, will their application be processed before the December 31 enforcement date to avoid interruption of their RMG ad serving privileges?
A: Meta will do its best to ensure that advertisers who currently have authorization and provide a valid Brazilian license do not experience ad serving interruptions, but cannot guarantee that applications will be approved before December 31. Meta recommends that current authorized advertisers reapply as soon as possible to ensure approval before the December 31 deadline.
An advertiser previously obtained authorization to run RMG ads in Brazil through a “proof of application”, but their ad serving privileges were later revoked. What happened?
A: If an advertiser’s license application is later rejected by the Brazilian government, their ad serving privileges will be revoked. If advertisers obtain a Brazilian license in the future, they can reapply for authorization through Meta’s standard eligibility application form.
For authorization applications to run RMG ads in Brazil, does Meta accept state licenses?

A: Due to regulatory uncertainty, Meta currently does not accept state licenses for authorization to run RMG ads in Brazil.

Meta required advertisers who sponsor or benefit from ads targeting Taiwanese users and promoting financial products and services to verify their information on August 1 this year. Recently, Meta has introduced new verification and transparency requirements for all ads that are currently placed in Taiwan and are subject to Taiwan’s “Fraud Crime Prevention Act”.

In early to mid-December 2024, advertisers can begin the verification and transparency process. By January 2025, advertisers must comply with these requirements. The verification and transparency requirements will include two steps:
Verify the beneficiaries and payers of the ads: Before advertising to Taiwanese audiences, advertisers will need to verify the information of the beneficiaries and payers of the ads. (Note: Advertisers with an existing portfolio of verified business assets may be able to skip this step).
Select verified information to disclose in the Ad Library: All ads targeting Taiwanese audiences must display relevant information in the Ad Library, disclosing the names of individuals/organizations that paid for and/or benefited from the ad. When creating an ad through Ad Manager (desktop version only), advertisers can specify the beneficiary and the payer.

Who is the “beneficiary” of the ad? What is the difference between the “beneficiary” of the ad and the “payer” of the ad?
A: Meta officials have listed some general guidance information below to help advertisers and advertising agencies reach a consistent understanding of the “beneficiary” and “payer” information to be verified. Advertisers are responsible for deciding what information to verify and disclose in the Ad Library.
“Beneficiary”: an individual or organization (i.e., an individual or business entity) who designs, produces, and publishes ads targeting Taiwanese audiences to promote goods or services by themselves or on behalf of others.
“Payer”: an individual or organization that pays for the ad. Note: In the case of official agents, “payer” refers to the name of the official agent that owns the portfolio of business assets used to run the relevant ad group.

Starting in January 2025, verified advertisers must specify the beneficiary and payer for new ads they create, but Meta officially recommends that you start specifying this information for new ads immediately. Note: If the advertiser’s public page administrator or business administrator has not been verified by January 2025, the advertiser will not be able to publish new ads to Taiwan, and its existing ads may also be suspended. In addition, new ads created in January 2025 or later that choose to target Taiwanese audiences and do not specify a beneficiary and payer will not be published in Taiwan.

Who is eligible to perform verification?

A: Only public page administrators are eligible to verify the information of individuals or organizations that are the beneficiaries and payers of ads. When the verification process is first launched, advertisers who only advertise on Instagram need to create a Facebook public page to complete the process.

Who is eligible to publish ads in Taiwan?

A: If a user has the “Create Ads” permission on a public page used for posting ads, the user can post ads in Taiwan if the following conditions are met:
The beneficiary and payer of the public page have been verified.
The user specifies the verified payer and beneficiary information displayed with their ads in the Meta ad library.

In early December, Meta officially released an update about additional restrictions on sharing data, mainly for the following two types of advertisers:
The first is advertisers who use business tools and some standard events of these business tools will be restricted
The second is advertisers who use business tools and these business tools will be completely restricted in the target area

For specific updates, advertisers can click on the article to view the third section: Facebook Product Update | Launch of new advanced empowerment material function – “Adapt to multiple image formats”

This content is an additional update released by Meta officials on the current implementation plan of the upcoming restrictions. If advertisers have already encountered the above two situations, please carefully review the update content.

Pre-implementation notification in the Event Manager:
If an advertiser’s website or app category will be restricted, between January 6, 2025 and January 13, 2025, an advertiser notification will be displayed in the Event Manager, including an option for the advertiser to request more time. From the date the notification is displayed, the advertiser will have 7 days to select the “More Time” button in the Event Manager, which will submit a request for an additional 30-day extension of the restriction. During this period, advertisers can also view the end date of their 7-day window in the Event Manager.
Send change implementation emails and start implementing additional restrictions

For advertisers who do not request more time, between January 13, 2025 and January 20, 2025 (the 8th day of the pre-implementation notification being displayed to advertisers in the Event Manager), the “More Time” button will no longer be displayed in the Event Manager, restrictions will begin to be implemented, and an email will be sent to advertisers to inform them that restrictions have begun to be implemented for their data sources.
For advertisers who have requested more time, the “More Time” button will no longer be displayed in the Event Manager from January 13, 2025 to January 20, 2025 (8 days after the pre-execution notice is displayed to advertisers in the Event Manager). From February 12, 2025 to February 19, 2025 at the latest (31 days after the advertiser selects the “More Time” button), restrictions will begin to be implemented, and an email will be sent to advertisers to inform them that restrictions have begun to be implemented for their data sources.

Meta officials launched a new automated creative solution called “Flexible Creative” some time ago. This new feature relaxes the current aspect ratio restrictions for ads in specific placements, allowing Meta to place ad creatives in more placements when there is an opportunity to improve performance.

Simply put, with this creative solution, the Meta system can deliver materials designed for one position or aspect ratio (for example, 1:1 aspect ratio creatives used for dynamic positions) to other different positions or aspect ratio formats (for example, 9:16 snapshot positions). With this more flexible feature, Meta officials will have more opportunities to show the right creatives to relevant users, and Meta officials hope that this solution will eventually help improve the performance of ads in various positions.

The flexible creative feature currently supports the following ad formats and goals:
Single material (video or image)
All goals

For images, the flexible creative feature will use smart detection algorithms to help maintain the integrity of the ad. For example, if the change of important advertiser information is not good (for example, objects or text may be truncated), the flexible creative feature will be abandoned. However, Meta officials have not yet adopted smart detection algorithms for videos, so a general best practice is to recommend advertisers to view the “Ad Preview” section after enabling flexible materials to understand the final creative effect.

The general creation process is as follows:
Advertisers can enable flexible creatives when creating new ads and editing existing ads.
When creating a new ad, navigate to the “Crop” section and check the “Enable flexible creatives” box
When editing a new ad, navigate to “Ad creative settings” at the ad level, then “Flexible creatives”, then select “Edit” and switch the switch to “On”

FAQQ&A

What are flexible creatives?
A: Flexible creatives are a creative solution that relaxes the restrictions on the aspect ratio of creatives in each placement, allowing Meta to deliver ad creatives to more placements when there is an opportunity to improve performance.
How to access flexible creatives?
A: You can enable the flexible creative feature by going to the “Crop” section at the ad level and checking the “Enable flexible creatives” box. Please note that this feature will only appear after making the following selections:
The creative source is “Manual upload” instead of catalog
The format is “Single image or video”

Advertisers will also see the status of flexible creatives as “Enabled” under “Ad creative settings” > “Flexible creatives” at the ad level. Advertisers can also turn off the flexible creative feature here by selecting “Edit” and switching “Flexible Creative” to “Off”.

Please note that not all advertisers can use the flexible creative feature at this time.

When is it appropriate to use the flexible creative feature? Why is it recommended? A: The flexible creative feature is most suitable when advertisers use the placement creative customization feature to upload unique images or videos for each placement. In this case, advertisers are recommended to use the flexible creative feature so that Meta can place the creative in as many placements as possible, thereby improving the performance of the ad.

How does Meta ensure that important parts of the creative are not cut off when using creatives across placements? A: For images, the flexible creative feature uses a smart detection algorithm to help maintain the integrity of the ad, and will abandon the use of the flexible creative feature if the change to important advertiser information is not effective (for example, objects or text may be cut off).
However, Meta has not yet adopted a smart detection algorithm for videos, so a general best practice is to recommend that advertisers check the “Ad Preview” section after enabling flexible creatives to understand the final creative effect.
If advertisers do not customize creatives for each placement, is it still appropriate to use flexible creatives? A: If Meta detects that the same image is used for each placement (for example, the advertiser has used the same creative for 1:1 and 16:9 placements), it is not appropriate to use the flexible creative feature.
When using the flexible creative feature for existing creatives, how does the advertiser know how the adjusted “new” creative will be presented? A: Advertisers can go to the “Preview” or “Advanced Preview” section in the Ads Management tool to preview various creative versions generated using flexible creatives. After enabling “Flexible Creative”, Meta will display a “Flexible Creative” label and provide a preview of the ad creative, allowing advertisers to understand how the adjusted creative will appear in other aspect ratio placements.