Master Facebook placement strategies to easily boost ad results!

If you want to advertise Facebook, this is enough to read me, all the other articles on the market, basically you don’t need to read them.
I can say that no one on the market to write more detailed than me.

I said detailed not that teach you how to set up fb these basic, now write these useless.

I am teaching you:

How to measure the product.
How to expand the volume.
How to determine whether the advertisement is good or not.
When to increase the price.
When to stop.

The market is basically very difficult for you to see me so detailed, not much to say, let’s start.

This article, I mainly want to talk about the following points:

First: what should I pay attention to test products?

Second: what to prepare before measuring the product?

Third:

Advertising system set up

Fourth:

How to filter out good/eliminate bad ads?

Fifth:

How are good ads duplicated?

— 1 —

First of all, we have to understand a concept, we say product testing, in fact, more than just to say a specific product to test!

Product testing, you can understand is to:

Product, audience, interest words, material These elements to test

Because you may have no problem with the product, but in the audience, in terms of interest, you set up a bad, then you can say it is a problem of the product? Or is it the interest?

Or you may have no problem with the material, the audience, the interest setting, but the product has a problem, can you categorize it as the product does not work?

So focus, you are for these combinations to determine, this product is good or bad ！！！！

So ah, a lot of newbies really do not advertise, thought the product measurement, measurement is only the product.

Product measurement slightly bad performance, this product pass off, if you are so to operate, shows that you simply do not understand advertising.

According to this operation, there is only one result, after you have nothing good products to test. Because the dimension of your judgment is too single.

This is because they don’t know how to measure money.

We may see a problem here, since it is measured, and to measure so many, then it involves a combination of issues.

Otherwise you blindly measured, it will be a mess, to measure so many, how do you measure, right?

Therefore, product testing must have a method, a strategy, a plan to test, or a variety of chaotic sorting, will confuse you.

Next, it comes to the second part of the preparation work before the measurement of the product.

— 2 —

What do we need to prepare before we test the product?

There are the following points, you need to prepare

1, the first is the material, you have to prepare 3 sets of material for each product, not too much, 3 sets enough

2, according to your product, you put these users of gender (male and female), age, the user’s population, list out

3, choose 3 words, a class of direct word 2 (directly related), direct dispersion word 1 (dispersal of a little)

For example, you sell shoes, the shoes this is the most direct keywords, there are scattered words, such as sports, running, which belongs to the scattered words

By the way, when testing the country, pay attention to choose a category of countries, such as US/CA, not just US.

These elements, you can yourself in the placement before, first prepared up.

— 3 —

First of all, we look at the picture, this is how I built the advertising system, the advertising structure is the advertising structure for 1:3:3

This arrangement will have 9 combinations can be tested, an ad series, 3 ad groups, 3 ad groups below the three groups (not) the same material

Of course, the 1:3:3 structure of the advertisement is not fixed, you can also 1:1:1 or 1:1:10.

We can test according to their own needs on it!

After talking about the ads written, the next is the ad group settings

Look at the picture, in the ad group, I ad budget, page selection, coverage of the population, advertising time I have done a detailed setup, you can refer to their own.

Specifically do this:

Advertising budget: cost per ad group, spend 10~20 dollars per day, small test, quick verification

Number of people covered: the number of people covered in the 3 million ~ 500w or so, the number of people can not be too low, too low to run out of data

Selection of forum: You can choose Facebook or INS, INS favors young people.

Advertising time: start at 0:00 Beijing time, otherwise the budget will be spent immediately.

The naming of the advertisement group: highlight the audience, place the page, and name it clearly.

— 4 —

Why is this stage important, that is, I want to tell you, when to close the ads, when to open the ads, and not to close the performance is not good, it is necessary to have a strategy, judgment, data analysis to make a comprehensive judgment.

The first day of advertising performance judgment:

If the CPM price is very high, CTR is lower than the average level, then turn off the ads to re-enter.

The second day of advertising performance judgment:

Spend more than 10 dollars, no additional purchase, no checkout

At this time we have to judge: 1, if the CTR is high, stay, CTR is low, turn off. 2, according to the individual budget, flexible processing

The third day of advertising performance judgment:

I also give directly, we usually how to judge, (this is one of our strategies)

CTR high, ROI high, stay
CTR is high, ROI does not lose, put observation
CTR high, ROI loss of money, according to personal budget, to see whether to stay
CTR average, ROI reasonable, continue to observe
CTR average, ROI does not lose money, continue to observe
CTR average or low, ROI lose money, close, and look for reasons

We see, the ad is not bad performance, directly turn off, is to analyze the data, otherwise it is really a waste of money.

— 5 —

Next comes the most important stage of advertisement expansion, how to copy the excellent advertisement?

For good advertising, we must learn to expand and copy, how to do it?

The core is, on the basis of the excellent ads to increase the budget, and then the original ads do not move, copy the new ads to run!

This chart also explains in great detail how the ads can be amplified.

Keep in mind that the basis for judging ads that perform well here, and those that replicate excellence, you can still refer to the fourth part of this article to perform.

You see, following this method of testing, you can constantly test the quality content, to test 。。。。 Very handy.

This content, is definitely worth paying for, and most of the people who read this post of mine, you can do without it.

It’s such a dry post, it’s worth liking and bookmarking, right?