How to Test Facebook Ads Instagram Ads

Depending on your budget, create groups of 3-10 $5 ads. Wait until you have 1,000 displays of your ad (this quick test is usually 1 day) as a way to determine if your target audience likes the product.

1) Why is testing products important for Dropshipping shops?

Finding superior products

Why is it important to test products quickly?

2) Instagram or Facebook: which one should you choose?

3) Using Instagram to Quickly Test Dropshipping Products

How to use Instagram Influencers to quickly test a product?

How to determine if you need to continue testing the product?

4) Quickly Test Dropshipping Products with Facebook

Why should I use PPE to quickly test a product?

How to use PPE to quickly test the product?

How can I tell if I need to continue testing the product?

Example of a PPE campaign I used to quickly test a product.

Is it possible to keep social records of PPE ad groups?

01.Why is testing products important for Dropshipping shops?

Setting up a Dropshipping shop means not having to worry about how to ship to your customers even if you don’t have stock.

Aside from back-end customer service, there’s another important thing that you need to focus on, and that’s how to acquire your customers.

And being dropshipping, the way to get customers is not complicated, it’s usually by Facebook ads, or reddit marketing.

Which is dominated by Facebook adverts, so what you want to understand is that marketing dropshipping adverts is something that needs to be tested constantly, and for newbies, it may be that if you test 10,000 RMB, it may not be effective.

Even if you just follow 1-3 products at the same time in the beginning, there is what is called a learning curve. Meaning you need to keep learning from your mistakes, feel your way around and keep going.

When you look back at all those adverts you did, you must have thought how unattractive, promotional and even unnecessary the adverts you did at the time were!

But don’t worry, in this article I’ll show you how to quickly test your products to help you get off to a fast start, reduce unnecessary money investment, and make a sound judgement on whether you should continue to advertise your picks or not.

1.1) Testing products to find profitable products

In most Dropshipping shops, it is often only individual products that make a significant profit. That’s why testing products is a very important step, it’s all about finding yourself these so-called “Profitable Products”, Wining Products

Profitable products are products that your target audience loves and that get sold like crazy, notice I said loved and sold. And these products will give you the confidence to keep going and not give up.

So our aim should be clear, find products that are accepted by our target audience and sell them, and if a product drags on for too long, then give up decisively.

A lot of newbies tend to be dead set on one or two products when doing facebook adverts, but in fact if the product doesn’t work, don’t hesitate to change it straight away.

So the process of testing, in fact, is quite tired, but there is no way, it is to find explosive products ah.

Ad strategy play:

Add $2 to each advert for a total of 10, and take the rest up to $18 ($2 for the first, $4 for the second, and $18 for the ninth).

At this point, if an ad gets less than 3 clicks on the first day, I’ll close it.

If an advert costs $10 and gets less than 3 adds to the cart, I’ll close it.

If an ad spends $15 (for 3 days) and the total return on ad spend (ROAS = campaign revenue / campaign cost) is less than 3, I’ll close the ad.

If an ad is doing well, I’ll increase the ad amount by 15-20% per day.

.2) Why test products quickly?

So why test the product quickly?

Because time is money, but whenever your advert doesn’t run for a day, that’s bare money lost. This is especially true if you’re on a tight budget and definitely don’t want to waste a cent.

Despite the risk of loss, even so, testing the product is necessary.

Why is it necessary? Because most people usually need to test a lot of products before they find one that sells, especially if they don’t have much experience yet in selling their products to potential customers.

So, this is where how to test a product quickly becomes especially important and necessary.

This method not only allows you to test a product quickly, but it also allows you to test whether this product has potential and sells well with the least amount of money.

However, when you are done testing a product and getting some sales, it doesn’t mean to stop there, but you need to go further and do a lot of testing in your advertising campaigns.

02.Instagram or Facebook: which one to choose?

If you haven’t started running your Dropshipping shop yet, or don’t have any previous marketing experience, er, I’d actually recommend starting with Instagram.

Facebook is so natty and flooded right now, too many people are advertising on it and I’m getting tired of it, which is why I recommend starting with Instagram first.

Start with Ins and then contact the webmasters and enquire if they are out willing to work together and what their prices are.

If you don’t have any experience marketing on Instagram, I recommend getting some primer first, and the same goes for Facebook.

04.Using Facebook to Quickly Test Dropshipping Products

If you are ready to use Facebook for testing or, you are already using Facebook ads. Again, how do we use Facebook ads to quickly test a product?

When I want to quickly test a product using Facebook quickly, I start by creating a PPE advert (Page Post Engagement) for that product.

If you use this as your campaign targeting it will tell Facebook that you want to place your adverts to the people who are most likely to be interested in your product. In other words similar to what we know as likes, shares, post comments etc.