How to restore a suspended Google Ads account

A Google Ads account suspension is something no advertiser wants to experience when running Google Ads ads. However, if you want to find out why Google Ads suspended your account.

What happens when Google suspends your ad account?

When a Google Ads account is suspended, all ads stop running. The suspension applies to all ads, regardless of whether they violate policies or not.

How does Google Ads suspend an account?

Google is committed to providing the best experience for its users. They want to ensure that consumers only see appropriate and healthy Google ads. Google has set conditions and policies that ads must follow. This has led to many Google accounts being suspended due to policy violations.

Prohibited content: Content that Google doesn’t allow advertisers to use on its platform. Examples include illegal products and services, dangerous items, counterfeit goods, anything that could support illegal activity or harm others, and content that is discriminatory or incites hatred.

Prohibited behavior: This category refers to any behavior that is intended to deceive or manipulate consumers. This could involve hiding or directing users to temporary landing pages. Your ad must match the content on your website or landing page. Otherwise, Google will consider it a misrepresentation.

Restricted content and features: Any content that is not generally accepted or that may be heavily regulated. This covers a variety of topics, from drugs to adult entertainment and gambling. Political content, such as campaign ads or issue advocacy, is protected by restricted content.

Why is my Google Ads account suspended?

The above information indicates why your Google Ads account was suspended. If you need to figure out what exactly is wrong with you, here are some common mistakes advertisers often make.

Common reasons for suspension include:
The site was hacked
Misrepresentation of content
Prohibited behavior
Payment issues

The site was hacked

Your website, landing page, or app contains malware and misleading content that harms users. In most cases, the website owner is unaware of the malware. This is one of the most common reasons your Google Ads account is suspended.

Misrepresentation of content

1. Circumventing the system

If Google notices any suspicious, inappropriate, or misleading content, activity, or click trackers on your account, Google may ban your Google Ads account for circumventing the Google Ads system.

Cheating/Bypassing the system
Ads have been rejected multiple times
Using text manipulation to create violating ads
Repeated policy violations

Being suspended by circumventing the system is a serious violation of Google Ads policies. In this case, you must send an appeal to the Google Ads team.

Go to your ad account or check your email;
Check the reason for the violation in Google’s circumvention of the system policy;
Fill in the details;
Submit your Google Ads appeal;

2. Deceptive behavior Assume that your content involves sensitive topics such as social affairs, politics, and other issues of public concern. You must clearly identify yourself.
3. Trademark infringement If your product seems to copy another brand’s product, Google will think you are selling counterfeit goods. You cannot use the same trademark or logo as another trademark.

Prohibited behavior

1. Selling drugs through unauthorized pharmacies
   Drugs are strictly regulated substances. Therefore, if you sell prescription drugs without a prescription or try to sell them in a place where you don’t have a sales license, your account will be suspended.
2. Violating local laws
   Your ads need to comply with local laws. For example, paternity tests cannot be advertised in the UK. In this case, you need to research where your ads can legally be displayed.
3. Other unacceptable business practices
   Displaying ads to attract users, obtain their medical, financial or personal information, or misrepresent the facts of your business, products or services will result in your account being banned.

Payment issues

Unpaid balance: If your payment fails even once, your Google Ads account will be suspended.

Abuse of promotional codes: If you use Google Ads promotional codes more than once or sell them to others, it’s a policy violation.

Request a chargeback: If you ask your bank to reverse a payment, your account will be suspended.

Suspicious payment activity: If Google thinks your credit card has been stolen, your account will be flagged for suspension.

How do I reinstate a suspended Google Ads account?
Google will send you an email explaining the reason for the suspension and suggestions for fixing it. Remedies for suspended accounts will vary depending on the type and reason for the suspension.

Here are three important ways to help you solve the problem of restoring a suspended account:
Fix the problem

1. Disapproved ads

If Google Ads has disapproved your campaign, here are some things you can do to fix the issue:

Go to your ad.

Under the “Status” column, you will see the reason for the pause. Hovering over the “Disapproved” status will link to the policy description.

In the ads list section, you can find a pencil icon, click on it.

Edit your ad to make it comply with the policies set by Google Ads.
Finally, click “Save”.

2. Payment issues
   Make sure there are no suspicious transactions in your account.