Opening a Google Ads agency account typically requires working with an authorized agency partner of Google. Here is a general guide on the steps and considerations for opening an agency account:

1. Communicate with agency:

Contact an agency like SCB that offers Google Ads services to learn about their services and partnership terms.

Discuss the details of the account opening contract, including service fees, rebate policies, and account management costs.

2. Prepare Required Materials:

Based on the agency’s requirements, gather the necessary documentation for account opening, which may include business licenses, business registration certificates, tax registration certificates, etc.

Please provide the following details: – Company account name – Country and time zone – Main business name in English – Number of accounts needed – Promotional links – Target advertising regions – Currency – Gmail email administrator information – Budget or funding amount.

3. Submit Application:

Fill out and submit the Google Ads account opening application form, with the agency assisting you in this process.

The agency will check your application and work with Google to make sure your account follows Google’s advertising rules and needs.

4. Sign the Contract and Make Payment:

After approval, sign a contract with the agency and make the payment to activate your account and ensure it operates normally.

5. Account Approval:

The agency will assist you in setting up your account. Once Google approves it, your agency account will be activated.

6. Email Confirmation:

Use your Gmail account to confirm and activate your Google Ads agency account.

7. Account Management:

After the account is open, you can choose to manage and run your own ad campaigns or have the agency’s optimization specialists handle the ad management on your behalf.

8. Ongoing Services:

If you agree with the agency, you can keep getting services like account help, tech support, and tips for better ads.

Steps may vary by agency and must follow agency and Google’s guidance. Additionally, opening an agency account may involve certain fees, including account opening fees and service fees. The exact costs and services should be discussed in detail with the agency.

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