- Register as a developer and create an application
Register as a developer on Facebook. The first time you register, you need to verify your mobile phone number. After completing the registration, enter this page and click “Create an application”
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Select “Other” and click Continue
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Select “Business” for application type
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Set your APP name and bind BM’s business platform
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Just create it. After the creation is completed, you will get an application number.
- Apply for a game advertising account
When submitting an advertising account, enter the application number you obtained, set the promotion link to the link of Google Play or APP store, fill in other information, and submit the advertising account.
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- Configure the application
First, click “Add product” to set up APP Events
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Configure Facebook SDK according to the application type (it will be more accurate if the APP developer fills in this information)
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Set the game category in the app settings
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Bind the authorized advertising account and click Save.
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- Assign permissions
Set permissions for advertising accounts and public pages according to your needs
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After setting, you need to check whether it has been associated with the user. If not, you need to do it manually.
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- Place ads
Open the ad management tool and create an app promotion ad in the campaign
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Select App Promotion in the ad objective
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Next, you need to fill in the audience, upload your ad creatives, configure the copy, and fill in all the information according to the prompts. Note: You can choose different performance goals at different stages of app promotion. In the early stage, you can generally choose “maximize app installation volume.”
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