How to place ads on Facebook? Ad Library tells you the answer

Where can I find the Facebook Ads Library?

Before we delve into the features of the Facebook Ad Library, it is necessary to have a general understanding of it. As early as 2019, the Facebook Ad Library was launched to increase the transparency of advertising, that is, to allow anyone to view advertising information and ensure the responsibility of advertisers by making advertising public.

Today, the Facebook Ad Library has become a valuable resource for businesses and marketing experts to gain insight into competitors’ advertising strategies and inspire innovation. In the Ad Library, you can see thousands of ads that can be sorted by country, region, ad type, and even advertiser.

In addition, as a global free public resource, the Facebook Ad Library can be quickly accessed without logging in. Just enter facebook.com/ads/library in your browser, or use Facebook’s search function to search for “Facebook Ad Library”.

How to use Facebook Ads Library?

There are more than 10 million active advertisers on Facebook, and 93% of marketers run Facebook ads regularly. Its interface is friendly and simple, and the search options are clear, making it particularly easy to use. Below, I will introduce how to use the Facebook Ad Library:

Enter the Facebook Ad Library and enter the search information to continue. Select the country/region you are interested in, which is important for cross-border businesses or users who focus on international markets. You can start browsing from “All Ads”. If the ad involves controversial topics or specific areas, you can select the corresponding category.

Search for brands, keywords or industries Type the keyword you want to research into the search box, such as the brand name “Apple” or the product type “fitness equipment.” You will then see a drop-down menu listing all advertisers that have that keyword in their name.

Get to know the brand in depth: Many big brands will open multiple advertising accounts based on different geographical locations, because they want to launch specific promotions for audiences in different countries. Find creative ideas: Try to enter keywords related to your business, such as “exercise”, “fitness equipment” and other words, to see how other brands do it, maybe you can get some inspiration.

On the right side of the page, you can find the “Filter” option, which provides a variety of filtering conditions, such as language, advertiser, delivery platform, ad activity, and date filtering. With these filtering tools, you can easily filter the ad list more carefully and accurately.

To get more practical results, I suggest you prioritize the following filters: Advertisers: Focus on brands or companies that compete directly or indirectly with your business and understand their dynamics. Date and impressions filter: Use this filter to know the advertising trends over a period of time, which can help you analyze how the brand’s advertising strategy changes or develops over time. Active status filter: Use this filter to quickly view the ads that are currently running, which allows you to immediately focus on the latest market trends.

Optimize ads based on your findings After screening, you may have dozens or even hundreds of advertising cases to review. In order to effectively transform this information into the results of competitive analysis, I suggest first looking at the length of time the ads are broadcast. Ads that are continuously broadcast for a long time often mean that they have brought positive market feedback to advertisers.
The next step is to deeply evaluate the creative and copywriting of the ads. Identify and analyze the visual elements and text strategies used in those high-performing ads, draw inspiration from them, optimize the ad campaigns, and enable self-investment in the media manager platform to improve your advertising results.

Determine the advertiser’s target audience. To determine whether the ad is remarketing to old users or attracting new users, check the UTM parameters in the URL. “Remarketing” or “utm_campaign=mof-retargeting” usually means remarketing to old users who did not convert. Study the targeting parameters of multiple ads from the same advertiser to understand their audience strategy and optimize your targeting.

Review Platform and Delivery Strategy

When analyzing an ad strategy, check the list of platforms it is running on, such as Facebook, Instagram, etc., to understand the audience the ad is reaching. If it is focused on Audience Network, it may target a wide audience; on Instagram, it may target young people or visual preference users. Also, pay attention to whether the ad uses “dynamic creative” automatic display to adapt to different audiences.