Currently, there are two main ways to start advertising on TikTok: merchants can sign up on TikTok’s website or partner with an agency. Most merchants choose the agency option for that agency accounts can help avoid unnecessary taxes and expedite the resolution of various advertising issues.
Merchants can open a TikTok Ads Manager Account independently by following step-by-step instructions in TikTok’s official documentation.
For those looking to open an account through an agency, the steps are as follows:
1. Select an Agency: When opening an account, agencies can assist retailers save time and money. In addition, they can speak with TikTok directly to resolve issues both before and after creating an account. After choosing a licensed agency and inquiring about the particular costs and services, merchants can choose to work together.
2. Get the necessary materials ready: To create an advertising account, the following materials are required:
You need to provide a clear picture of your most recent business license in either PDF, PNG, JPG, or JPEG format. Verify that your license is valid and up to date. An account on TikTok for advertising cannot be created with a license that has been revoked or suspended.
- Promotion Links: Provide a link to your website or store (such as Amazon) if you conduct international online sales. Keep in mind that certain locations may not allow the advertising of particular products due to laws or conventions. Make sure you have authorization if you sell branded goods. It is prohibited to sell goods that violate the rights of others.
- Enter your account opening details: Include important details about the business, the shop, and the merchandise. These particulars should be sent to the agency with your application documents.
- Firm Information: The entity on the business license and the firm or enterprise name must correspond.
- Product Promotion Information: Provide several links to your products for advertising purposes, making sure that the links may be properly redirected and that the product names and categories correspond to the license’s business scope.
- Advertising Account Information: Such as the target market, time zone, and ad placements. Once the time zone is chosen, it cannot be altered, thus it is ideal to match the destination region.
3. Submit Application and Wait for Review: The agency will send the papers to the official TikTok team for review when they are submitted. Usually, the evaluation procedure takes one to two business days. An account link will be sent to you after approval.
4. Address Review Rejection: Products and services that do not comply with TikTok’s advertising regulations, information that does not match official website results, or a promotion page that lacks essential information are common causes for rejection. Resubmit for review after addressing the issues raised by the review denial.
5. Ad Placement Process: After creating an advertising account and getting it approved, learn about and carry out the TikTok ad placement process. This includes making ads, ad groups, and budgets for promotions.
Keep in mind that TikTok’s policies could cause the information above to change. Before using the platform, always make sure to review the most recent official instructions.