When we place Facebook ads, materials are an important part of your advertising creativity. A high-quality material can greatly increase the click-through rate of the ad. The following are some specific strategies and suggestions, hoping to help you improve your advertising conversion.
When we create high-conversion materials, the steps are roughly “attract attention-inspire desire-win trust-take action” and pay attention to preparing several materials to avoid advertising fatigue.
- Selection of visual elements
① High-quality pictures and videos: Make sure the images used are clear and relevant to the product, and the video content is vivid and smooth to attract the user’s attention. Note that the text of the picture material should not exceed 20% of the picture, and the video material should be controlled within 1 minute, 15 seconds is the best.
② Unified design style: Keeping the design style of the advertising material consistent will help shape the brand image and enhance the user’s memory point.
③ Bright colors and contrast: Use high-contrast colors and avoid using white, which is the same as the background color of the Facebook information flow. Or on special products, use different colors to highlight the effect of the product. For this part, you can refer to “How to create a popular Nutra advertising material? 》Of course, this method is not limited to this type of product, other products can also apply this method.
- Content Creativity and Presentation
①Show product usage scenarios: Enhance users’ sense of resonance and trust by showing the actual use of the product.
②Use characters: Characters with positive emotions such as smiley faces can stimulate users’ positive emotions and increase the attractiveness of advertisements.
③Clear call to action (CTA): Clearly display the call to action in the material, such as “Buy Now”, “Learn More”, etc., to guide users to take the next step.
- Storytelling and Emotional Resonance
①Tell user stories: By telling the real experience of users after using the product, trigger emotional resonance and increase the conversion rate of advertisements.
This part is actually sharing user-generated content. User-generated content (UGC) will be more real than the content you publish and will be more attractive to consumers. Your past customers’ comments on your products will be used as a basis for purchase. You can find pictures or videos about your products on social media and use them as your advertising materials with the consent of customers.
② Use emotional vocabulary: Using emotional vocabulary in ad titles and copy can resonate with users and enhance the appeal of ads.
After you have created materials that you think are suitable for your audience, you need to start testing them. In this part, you can choose to manually place them on Facebook or choose to place them automatically. If you tend to test excellent materials accurately and quickly, and hope that the ads can be optimized in time, Yurikai will be a good choice. Yurikai can help you automatically test multiple versions of ad creatives and allocate budgets to the best performing ad groups in real time so that you can quickly test excellent ads. You don’t have to worry about big risks. Just turn on the optimizer, and Yurikai can quickly shut down ads with poor results.
If you don’t have many materials to test, you can also choose to manually place ads for testing. However, the stability of the account will greatly affect the effectiveness of advertising. Ordinary accounts are easily blocked by Facebook. If you place ads such as the Black Five or games, you need a lot of quota. Here we recommend that you choose a stable three-unlimited account to reduce the risk of being blocked.