Guide to Serving Google Search Ads

1.Firstly, what is Google Ads Ads?

Google Ads is an online paid advertising platform provided by Google. It was originally called Google Adwords and was later renamed Google Ads in 2018.Ads advertising is part of the paid bidding Google promotion.

The adverts on Google Ads are able to reach a wide range of people, and in addition to Google’s own search results, you can also choose to display them in various websites that offer advertising space, and these websites will get a share of the advertising fee from Google.

If you use Google to search for keywords, such as 3d printer, you can often find the following picture so that the beginning of the entry with the “Ad” logo, this kind of information is to do Ads bidding promotion. Ads advertising space in the search results page, generally in the top and bottom of the page area.

2.How Google Ads works

Google AdWords promotes a pay-per-click (PPC) model. If you want to present your advert on the search results page for a certain keyword, you have to compete with other users with the same goal.

In the same situation, whoever gives a higher advert cost will get a better advert position. If you set the advert cost lower than the out-of-line price, your advert will also not get displayed.

Also, you can set a maximum daily budget for your adverts. In this way, the amount you spend on adverts per day will be limited, which will help you manage your promotional campaigns better.

3.Google Ads Placement Process

The first step is to create an account with Google AdWords. The whole process is as simple as creating your own email account.

You will need to enter a billing address, time zone and currency.

Before selecting the campaign target, switch to the “Expert” mode, never the novice mode, the correct mode is as follows.

When you start a new online advertising campaign on any platform, you need to know exactly what to achieve. When you have a clear goal in mind, the ad creation process will go much smoother.

Google Adwords offers users a variety of online advertising options:

Search Ads, Display Ads, Shopping Ads, Video Ads and App Ads. You can use different types of adverts to achieve different goals, here we will focus on search adverts.

Once you have determined your campaign goals, you can choose the campaign type for Google Ad. The campaign type you choose will determine where the ads will be displayed. In the screenshot below, you can see the options offered by Google Ads:

For different types of adverts on Google Ads, you can get different sub-options.

For example, if you choose to search for “Search”, you will need to activate this option to choose how you want to achieve your goal. You can choose from the given options, including phone calls, website visits, shop visits and app downloads.

The naming of the campaign can refer to: country of placement – product of placement – start date.

Here will be based on our input of the independent site domain name recommended keywords, if not generated, you can also click to get the keywords.

Of course, here you can directly paste the keywords we filtered out through the “keyword planner”, pay attention to the format.

This is the whole process of placing adverts on Google, it’s still relatively simple and you can basically do it once you’ve started, it’s important to note that after you start an ad campaign on Google, you should start monitoring it. Check your quality score and take steps to ensure it improves. A higher score indicates a higher relevance of the keywords and PPC adverts.

Google also uses the quality score to determine the cost per click (CPC).

Once the Google AdWords campaign has started, track the results for each keyword. Identify keywords with low scores and see if you can improve their relevance. If you can’t find a way to optimise them, then it’s best to remove and try new keywords.