Google Ads launches enhanced conversion diagnostics

Enhanced conversions improve conversion measurement and bidding by sending hashed first-party data to Google in a privacy-safe manner. Google Ads has launched Enhanced Conversion Diagnostics, which provides detailed insights into your conversion setup. The tool is similar to the Google Tag Manager diagnostic tool, with status messages such as “Enhanced conversion recorded” and “Setup issue detected.” Users can access detailed information through Conversion actions -> Summary -> Diagnostics -> Enhanced Conversions. Data quality is rated as Excellent, Good, Needs attention, or No recent data.

Where to find Enhanced Conversion Diagnostics
To access Enhanced Conversion Diagnostics, navigate to: Conversion Actions -> Summary -> Diagnostics -> Enhanced Conversions “View Details” in the Google Ads UI.

Diagnostic report status
At the top of the diagnostic report, you’ll see one of the following status messages, which indicate the overall Enhanced Conversions setup status:
Enhanced conversions logged: No major issues detected.
Enhanced conversions not in use: Customer data terms not accepted.
Waiting to receive Enhanced Conversion data: Google has not received data yet.
Setup issue detected: There is an issue with the setup.
No recent conversion data to process: No conversions recorded in the past 7 days.

Types of data quality
Offline diagnostic data is divided into four types of data quality:
Excellent: The setup is activated and fully optimized.
Good: The setup is activated, but could be improved by sending more user data.
Needs attention: The setup is active, but there are errors that need attention.
No recent data: No data recorded in the past 7 days.

This new diagnostic feature is designed to help users better understand and optimize their Enhanced Conversions setup, ensuring more accurate conversion tracking and improved bidding strategies.