Find the Best Time to Post Facebook Ads

When advertising on social media, timing is crucial.
Sometimes your ads have low engagement, it’s likely because you didn’t run them at the right time. This article will teach you how to find the right time for your ads, if you’re interested, keep reading!
First, let’s look at some data:

Here are the best and worst times to post on Facebook in 2024 for your reference.

What factors affect the visibility of a post?

1. Relevance Relevance refers to the degree of match between the content of your post and the interests of users. Facebook will push content related to them by analyzing the behavior of users.
2. Engagement The number of likes, comments, and shares a post receives determines its reach. Posts with higher engagement will be displayed to a wider audience.
3. Timeliness Facebook tends to prioritize newer content, so it is very important to keep updating.
4. Post type Different types of content (video, image, text) are popular for different periods of time. Facebook users generally prefer native videos and live broadcasts.
5. Stay time If users stay on your post for a longer time, your post will be easier to recommend to others. For videos, you need to keep the content of the video short and eye-catching to ensure that people watch it as much as possible.

How to know when your audience is online?

Although we know the times when posting on Facebook is generally more effective, specific issues still need to be analyzed. The following methods can help you determine when your traffic is better.

1. Use Facebook Insights: This free tool displays user activity details by day and hour. Here you can see when your followers are online and when they are more active.

2. Try posting at different times and days of the week, then analyze the engagement rate of each post and use A/B testing to determine the best time.
3. Count your audience data. Different age groups and professions may have different social media habits. For example, young audiences may be more active in the evening, while professionals may be more engaged during lunch breaks.
4. Monitor your competitors to see when they post their ads most effectively.
5. Consider time zones and seasonal trends. The best time for you to post may change accordingly.