Facebook’s Golden Posting Time

Recently, according to a data released by Weizhuo Overseas Research Institute: Currently, more than 86% of American marketers choose to advertise on Facebook. This is mainly because Facebook not only has a large number of users, but also 74% of them log in at least once a day, and more than half of the users are particularly active and often visit the platform repeatedly.

Such high activity naturally brings more exposure opportunities for ads, making Facebook a “treasure land for advertising” in the mouths of many overseas marketing experts. However, in order to achieve a high conversion leap at a low cost on this platform, you need to answer a key question first: How to ensure that the advertisement meets the “right person” at the “right time”?

Today, let’s take a deep look at Facebook’s publishing time to help you find the best time to publish, thereby enhancing the effectiveness of advertising.

Focus of this article

1. How Facebook algorithm works
2. Factors that affect the time of FB advertising
3. The best time to run Facebook advertising
4. 3 major tools to help find the time of FB advertising
5. Facebook advertising strategy

01

How Facebook algorithm works

Facebook is similar to many other social media platforms. It uses sophisticated algorithms to determine which content will be displayed in your news feed. This algorithm will sort your posts, stories and ads based on many factors, and then provide a personalized experience for each user.

Next, I will tell you how the Facebook algorithm works. It is mainly divided into four parts:

1. Content library: The algorithm will first check all the content you can access, that is, to take inventory of the content. This list mainly includes the dynamics of relatives and friends, group content, follow pages, recommended information, etc.
2. Signal analysis: Facebook will analyze thousands of “signals” to confirm the degree of relevance of each content to your own brand. These signals include historical interactions, content format, content source, time factors, etc.
3. Predicted engagement: Facebook algorithms use signals to predict your level of engagement with specific content, which may involve actions such as commenting, sharing with friends, or clicking on links.
4. Relevance score: The algorithm gives each piece of content a relevance score, which determines the order in which the content is exposed in the news feed, with the most relevant content being placed at the front.

In addition, I would like to remind everyone that Facebook will adjust the algorithm based on the key factors that keep users on the platform, as well as user feedback and business goals. Therefore, this requires everyone to pay close attention and make adjustments.

02

Factors affecting the time of FB advertising

Whether you are a business owner or a content creator, as long as you want Facebook content to explode, understanding the time of delivery is the most critical. Here are 3 key points that affect Facebook delivery time:

1. Industry related to you:

B2B companies go overseas and mainly face professionals. During the working hours of weekdays, most of them are at work and will be more likely to reach advertising information.

But if it is a B2C brand going overseas, mainly targeting the general consumers, then the evening and weekend time periods will be better, because consumers during this time period will be more relaxed and will have more time to browse and pay attention to the advertising content.

2. Your advertising goal:

Is your advertising goal to increase brand awareness or promote conversion? If it is the former, the advertising time will be relatively flexible, but if it is the latter, it is necessary to target the peak time when the audience is active.

3. User habits on Facebook

Login frequency and duration: Facebook has a large number of active users every day, and their login frequency and usage habits vary. For example, some young people may log in more frequently, but the browsing time each time is very short, but slightly older users will have a relatively concentrated browsing period.

Content preference: Now everyone generally prefers content that is effective, informative, or can touch the heart; compared with pure copywriting, videos and pictures will also be more attractive. In addition, UCG content, Stories and short content are also popular.

Interaction and participation: When users encounter content of interest on Facebook, they will actively participate by liking, commenting and sharing. Facebook’s algorithm will push content to people with similar interests or connections based on these interactions. Moreover, Facebook groups are also a good place for discussion and interaction.

Motivation: People use Facebook for different purposes. Some want to keep in touch with friends and family, some want to learn about news and information; some want to explore new interests, and some just want to see some fun videos or emoticons.

03

Best time to run Facebook ads

So, when should you run your Facebook ads? There is no “standard” answer. But you can develop a strategic advertising plan to achieve the best advertising effect by deeply understanding user behavior and some key factors. Here are some factors you can consider:

1. Choice between weekdays and weekends: Many people think that weekends are a good time for leisure browsing, but in fact, the activities of weekend users are more complicated and difficult to control. Generally speaking, users may be more engaged during the commuting period or lunch break on weekdays; weekends are more suitable for reaching those users who are more relaxed and receptive.
2. Specific time of day: You need to carefully analyze the demographic characteristics and lifestyle of your target audience. For busy professionals, they may prefer to receive advertising information in the morning or evening; but for parents, they may be more active on Facebook during their children’s nap or before bed.

If you want your delivery time to be more accurate and professional, you can scan the code to contact Facebook experts to open the accompanying service. They not only have deep industry knowledge and practical experience, but also provide you with one-to-one customized consultation, from strategy planning to execution optimization, to accompany you throughout the process, to help your brand achieve leapfrog growth.

In addition, if you are planning your advertising release time, you can refer to the following user behavior patterns:

Early browsers: Many people touch their phones as soon as they wake up in the morning, so morning is the golden time to push information to friends who wake up early and look at their phones.

Lunch break interactors: Facebook will usher in a small climax during lunch break, which is a good time for people to relax and rest, and it is also a good opportunity to establish connections with them.

Afternoon energy dispersion period: Everyone returns to work in the afternoon, and the participation may decrease slightly.

Nighttime leisure time: As users relax and turn to social media for fun, the amount of activity at night will increase significantly.

In addition, it should be noted that many overseas companies have posted their most proud advertising campaign data online, providing us with a comprehensive reference. Although these data seem accurate, they may sometimes lead people astray due to oversimplification.

For example, the following set of data:

If you see this set of data, many people may think that Friday afternoon at 3 o’clock is suitable for socks advertising, but forget to consider it in combination with their own advertising strategy and business characteristics. This method of determining the Facebook delivery time based on surface data lacks the support of in-depth analysis and actual corporate data, and its accuracy is actually not high.

Therefore, click on the image link below to open a Facebook account for free, and then you can start delivering Facebook ads. However, when delivering, we need to carefully consider the purpose of the advertisement and the characteristics of the audience to ensure that the advertisement can find the right people at the right time and in the right way. In this way, the advertising effect can be the best.

04

3 major tools to help find FB delivery time

At this point, I know that everyone must want to use existing data to plan, organize and execute your next round of Facebook advertising campaigns. But the question is where to start? Here, I will introduce you to three key tools:

1. Facebook Insights: This tool can see which posts have the highest interaction rate. Although the interaction rate may not directly reflect the conversion rate, it can be a benchmark for you to show the interaction between users and posts. In addition, this tool also provides many other indicators to help you create effective advertising campaigns.
2. Facebook Pixel: This is a tracking code provided by Facebook that can track the actions taken by users on the website, such as clicking buttons, viewing products, completing purchases, etc., to help advertisers measure the effectiveness of Facebook advertising campaigns.
3. Google Analytics 4: This is an enterprise-level website analysis solution provided by Google. This tool can help users dig deep into Facebook website traffic and marketing effects, and provides a series of flexible, easy-to-use and powerful analysis functions.

These 3 tools can help you accurately find the most suitable time for advertising. However, when you have locked in the best time for delivery, you may wonder how to create Facebook ads that are both attractive and well-planned?

05

Facebook Advertising Strategy

If you want to run the kind of Facebook ads that will catch people’s eyes, you need to clarify two key questions:

1. What is the purpose of your ad? Do you want to attract users to visit your product page, register an email address, or as a B-end overseas enterprise, do you want to invite experts to demonstrate your products? Clarifying this can set the tone for your overseas advertising.
2. Who is your target audience? A deep understanding of their interests, behavior patterns, etc. can help you target your ads more accurately, and from creative conception to final release, every step can be closer to the needs of the audience.

For example, the same company may run two ads at the same time. Although they look similar, the styles and contents presented are also completely different due to different goals and audiences.

Ad A (left picture) may focus more on guiding users to “learn more”, and the copy is concise and clear, while Ad B (right picture) directly calls on users to register. The copy is more specific, directly points out the functions and benefits, and is equipped with a “register” button. This customized strategy can more effectively attract the target audience.

In addition, when creating Facebook ads, you should also focus on the following three key points:

Audience segmentation: Using Facebook’s audience targeting function, you can create custom audiences, or further segment them according to location, gender, behavior, contact information, and interests, so that ads can accurately reach the target group.

Matching copy and pictures: Copy and pictures should complement each other and convey the key information you want to express. When users browse, a unified and attractive combination of visuals and text can better attract their attention.

Clear call to action (CTA): Every ad should have a clear and specific CTA, whether it is promoting discounted products or subscribing to newsletters, and avoid being vague. Remember, an ad can usually only effectively convey one main message or call to action.

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