Facebook turns to TikTok, how can newcomers deliver accurate ads?

Advantages of TikTok Custom Audiences
Before introducing how to create custom audiences, let me first tell you about the benefits of creating custom audiences:
It allows advertisers to implement effective remarketing strategies for existing customer groups, motivating them to take the final purchase action to complete the order. By inviting old customers to return to the store and sending them exclusive offers, advertisers can establish closer connections with existing customers and increase conversion rates. Custom audiences also help increase attention and user engagement within the app. By accurately targeting the target audience, advertisers can enhance the user’s willingness to participate, optimize the efficiency of the use of advertising budgets, and increase the attention of the account.

Creating a source for TikTok custom audiences
By creating a source for TikTok custom audiences, overseas advertisers can effectively build highly targeted target audiences. Let’s take a look at how to do it and what to pay attention to:

1. Customer data management You can upload customer data files through the TikTok Ad Manager to build personalized target groups. TikTok supports customers to upload files using the Mobile Advertising Identifier (MAID), and also accepts Apple’s Identifier for Advertisers (IDFA) and Google’s Advertising ID.

Notes: ● Make sure the uploaded file is in .txt or .csv format and the file size does not exceed 1GB.
● You can manage up to 400 personalized target groups at the same time under the same account.

2. Interactive audiences allow advertisers to re-target users who have previously interacted with brand advertising content through interactive audiences. This covers various video ad formats on the TikTok platform and instant experience ad solutions, such as instant page ads and app detail page ads.

Note:
Website traffic audiences are different from engagement audiences. Engagement audiences are specifically users who have performed related actions on the TikTok Ads Manager family (covering platforms such as TikTok, BuzzVideo, and Babe). Website traffic audiences are those users who took actions on your landing page and were tracked by our pixel.
Pangle ad placements only support audience segments built based on “clicks” and “impressions”, and do not support other behaviors such as “video plays”.
Each advertiser can create up to 400 custom audiences in their account.

App Activities First, you need to complete the settings so that you can create app user groups by ID or name based on attributed and non-attributed events. In this way, you can build app user groups that have completed specific events. Then, you can target these users, whether they have used your app in the past or you want to reactivate them, with targeted advertising.

Notes:
Prerequisite for using this feature: Before setting up events, please configure app events first and ensure that your third-party tracking platform can send event data to TikTok. In addition, make sure that the in-app event function in the third-party tracking platform is turned on to ensure that the app activity user group can operate smoothly. Once turned on, the installation event will be posted back by default unless you have specially configured other events. An advertiser account can accommodate up to 400 custom user groups at the same time.

4. Website traffic function
   The website traffic function allows you to create a group of users who have visited your website or performed specific actions on the website.

Notes:
Prerequisite for using this feature: You must first set up TikTok Pixel and specify the events to be tracked.
Pangle placements only support audiences generated based on attribute events.
Each advertiser can create up to 400 custom audiences in the account. ● Advanced matching functions can be enabled through TikTok Pixel to further broaden the scope of targeting.

5. Lead Generation
   Using the lead generation strategy, you can build a user group that has interacted with your lead generation ads. For example, to improve the efficiency of the campaign, you can retarget those users who have viewed the lead generation ad form page but did not complete the submission.
   Among them, the audience group for lead generation refers to those users who interacted with your lead generation ads by viewing or submitting the form.

Note:
Under the same account, each advertiser can create up to 400 custom audiences.
The lead generation feature is currently only available for TikTok placements.

6. Target audience for business accounts This is a new type of custom target audience category. You can retarget the target audience with your TikTok business account only when your profile triggers any of the following events:

How to create a similar audience on TikTok?
If you plan to target a custom audience in your ad group, you need to make sure the audience size is at least 1,000 people. Next, we can follow the steps below to create a custom audience:
Step 1. Enable the new “Audience Targeting” feature
In the “Include” area, click the “New” button to start the creation process.

Step 2. Build a Custom Audience
First, click on “Create Audience” and select the “Custom Audience” option.