Facebook Product Update | Some advertisers targeting Singapore audiences are required to undergo Meta testing and mandatory identity verification

Some advertisers targeting Singapore audiences are required to verify their identity

If an advertiser is selected to participate, they will receive a notification when they select Singapore as a targeting criterion that they must complete the Singapore advertising authorization process. Before being allowed to advertise in Singapore, at least one administrator in the relevant ad account must verify their identity using a government-issued ID. Once successfully verified, the administrator will be authorized to publish ads to Singapore and will see their status as “Authorized” in the “Authorization and Verification” tab of business settings.
In some cases, when an administrator successfully verifies their identity, all other administrators of the ad account will also meet the authorization requirements. In other cases, other administrators may also need to complete verification (including any reseller representatives) before they can publish ads to Singapore through the ad account. In this case, they should complete verification according to the instructions provided.

After receiving the notification requiring verification, how long do I have to complete the verification process? A: We recommend that you complete verification by the specified deadline.
What happens if I do not comply with this requirement by the deadline? A: If you have received a notification to complete the Singapore advertising authorization process, but have not completed this process by the specified deadline, you will not be able to advertise in Singapore. This will not only affect your current ads, but also new ads created after the deadline, but ads in other markets will continue to run as usual.
How to perform the verification process? A: When setting the conditions for the region where you want to advertise, if you selected Singapore, Asia, or Global, you may receive a notification asking you to verify your identity. If you receive a notification requiring verification, follow the prompts in the Ads Management Tool to get started. Select a type of ID we accept, upload it, and select “Continue”. Upload your photo and submit it. After submitting your ID, you should receive a notification letting you know how long it will take to get a decision (usually 48 hours).
Meta currently officially accepts the following 12 types of ID: Passport Driver’s license Resident ID Marriage certificate Official document proving name change Personal vehicle Insurance card Green card Residence permit Immigration registration card Tribal group ID Status card Voter registration card
I have submitted my ID to obtain authorization to advertise in Singapore, but it still fails to pass verification. What should I do? A: After you submit your government-issued ID, Meta may determine that the information you provided is insufficient to complete verification. In this case, you will see relevant details explaining the next steps.

Financial services ads must verify beneficiary and payer information

In order to comply with Taiwan’s Securities Investment Trust and Advisory Act, individuals and businesses around the world must obtain authorization to publish financial services ads targeting Taiwanese users starting this month. This content is different from the notice released on June 4th, and this one mainly describes the authorization process.
1.The specific authorization steps are as follows: 1. Verify the beneficiary and payer of the advertisement: Before placing financial services ads, you will need to verify the information about the beneficiary of the advertisement [that is, the individual or organization (i.e., individual or commercial entity) that benefits from the advertisement that promotes financial products and services and targets Taiwanese users] and the payer [usually the name of the agent of the Business Manager (BM) platform used to place the relevant advertising group]. If the payer is the same as the beneficiary, only the beneficiary needs to be verified.

Select the beneficiary and payer information to be disclosed in the advertisement: In addition, financial services ads targeting Taiwanese users must also include “sponsor” information (referring to the name or name of the individual or organization that paid for the advertisement). This information, together with the beneficiary information and the payer information, will be publicly displayed in the advertising database for 7 years.

A new way to display ads continuously on Instagram

Meta has officially launched back-to-back ads in the dynamic and Reels push chain for users to continue exploring the ad experience after interacting with another ad, giving advertisers more opportunities to reach users who want to discover and consider more business content. In Instagram dynamics, stories, and Reels, if there are more relevant and exciting ads to show, Meta will show ads continuously, and in other cases, we will disperse the display of ads and will not show them continuously.
The specific operation is as follows:

1. When a user clicks on a video ad (Video Ad) in Instagram dynamics, the Reels push chain will be opened, which contains other ads that are displayed continuously. Currently, if you tap on a natural video, the video will also be opened in Reels, so this update will help create a more consistent user experience between natural content and ads, thereby improving performance.

2.When a user clicks on a multi-advertiser ad in Instagram dynamics, the dynamic will be opened, which contains other ads that are displayed continuously. Regardless of whether these ads have the multi-advertiser ad feature enabled, ads selected for Instagram dynamic placements are eligible to be displayed in dynamics.
Currently, Instagram dynamic section video ads and Instagram dynamic section multi-advertiser ads have been successfully launched to all advertisers in June, and Instagram Reels multi-advertiser ads are tentatively scheduled to be released this quarter, with the specific time yet to be determined. However, this type of advertising does not include pharmaceutical, luxury goods, social issues, elections and political ads.

Frequently asked questions

How many ads can be shown in a row? Does this update mean that we will start showing more than two ads in a row in Instagram News and Instagram Reels? A: Most news sections and Reels ads will continue to show before or after organic content, and when we show ads in a row, we will still show up to two ads in a row most of the time. Users may see more than two ads in a row in the news and Reels push chain after tapping another ad. Showing ads in a row after users have recently interacted with other advertising content can help businesses reach high-intent audiences who want to discover and consider more business content, and achieve better advertising performance.
Will there be differences in ad performance depending on the order in which ads are displayed? A: The order in which ads are displayed is determined by Meta’s machine learning algorithm. Regardless of where the ad appears, Meta’s auction system is designed to help achieve the best results based on the budget set, and the ad will continue to be personalized so that it is displayed to the right audience at the right time to achieve the best delivery effect.
Can advertisers choose not to have their ads displayed in a row with other ads? A: Not at this time.