Facebook has launched new tools to boost holiday sales

Facebook is launching new ad tools and formats to convert interested shoppers into new customers. Advertisers can also use these new tools in conjunction with AI-powered Advantage+ shopping campaigns to further optimize their performance. With more ad format options in campaigns, advertisers can easily implement a creative diversification strategy to achieve greater campaign efficiency and incremental reach.
New features to remind your customers of seasonal deals and convert sales
Advertisers can highlight promo codes in ads to make it easier for people to claim discounts and help encourage purchases. We’re starting to roll out new tools to feature promotions more prominently in the ads people see; including testing first-time purchase offers and personalized discounts, and bringing these features to Instagram Reels.

Advertisers can use reminder ads to notify people of upcoming events, launches or promotions. Now advertisers can engage people in mobile apps, help them make easy in-app purchases, and notify them more frequently about offers with reminder ads. With more notification options, advertisers can help increase demand for seasonal sales by telling people when deals start and end.

Businesses can also use sitelinks to add multiple landing pages to a single image or video ad in Facebook News, helping people more easily navigate to the content they’re most interested in. For example, a beauty company might offer skincare, makeup, fragrances, and holiday-specific products. Now with sitelinks, people can go directly to specific landing pages for those categories with a single click in the ad.

More ways to meet customers where they want to buy
The holidays are an important time for businesses to drive sales both online and offline. This fall, we’ll begin testing the ability for advertisers to show ads to people who are most likely to shop in-store and highlight nearby places so people can easily plan their next purchase. This omnichannel capability is a new option in the campaign sales objective, which already allows advertisers to optimize for online sales.

Travel also picks up during the holidays. To help businesses reach tourists, shoppers, and visitors to their city or region, we’re introducing a new way for businesses to show ads to people who are interested in a place. For example, if someone is planning a holiday trip and engages with social content or searches for new events in the city, they may receive ads from businesses looking to get in on the seasonal sales opportunity.

Advertisers can use ads that highlight your promotions, website links, reminders, and drive people into stores with AI-powered Advantage+ shopping campaigns to surprise and delight customers with engaging new ad formats and experiences this holiday season.