The peak season is coming, and Facebook Gaming has released a holiday marketing strategy! In the past four years, mobile game downloads have peaked during the shopping season every year. Among iOS mobile game downloads, the peak on iPad is more obvious than on iPhone. During the shopping season, game in-app revenue also peaked, and the growth of App Store was more obvious.
The gaming audience continues to expand and the time spent on mobile devices is increasing. Users are spending more time on mobile devices, with 76% of global respondents saying they have spent more time using smartphones since the outbreak of the COVID-19 pandemic.
Adjust your strategy to reach more audiences
- Use AAA automatic app ads to display ads in more positions and reach more audiences. Just enter the app store, country/region and optimization target to use it.
- For international expansion, consider merging campaigns in the same language to promote in multiple markets around the world
- Create diverse creatives. Use corresponding holiday elements for titles, texts and materials according to different festivals; ensure that there are 50 creatives on hand, and eliminate materials with good or poor effects in time, and update materials 1 to 2 times a week; use vertical, square and horizontal videos to ensure diversified ad formats;
- Use multiple optimization methods. Use multiple optimization methods (AEO and MAI+AEO) to cope with rising costs
Creativity is the way to impress the audience
How to create creative ideas that win in auctions01. Send different marketing messages to different audiences02. Prioritize mobile devices03. Use multiple ad formats
Establish interaction with users
In-game events and promotions help improve player retention and drive in-app purchases. Use Facebook to stay connected with your community.
Stay connected with your community on Instagram Share important news in your feed and share stories with Stories
Prepare for in-app events