In today’s globalized business wave, social media platforms have become a key position for companies to expand overseas markets. As a giant in the global social network, Facebook’s European accounts have attracted much attention. Today, let us explore the use of Facebook European accounts and how to open them, and provide valuable references for foreign trade advertisers.
- How popular is Facebook in Europe?
Facebook account
Data can best reflect reality. In the first quarter of this year, the number of daily active users of Facebook in Europe reached about 286 million, and showed a steady growth trend, with 4 million new users added compared to the previous quarter. This huge user group undoubtedly provides a broad potential market for companies.
From the perspective of user activity time on social media, Facebook users’ online browsing time in Europe accounted for 4.1% of the total web browsing time of local users, and the browsing time on social networking sites soared to 30.4%, compared with 1.1% in 2008 and 12.3% last year, a significant increase. This shows that Facebook occupies an increasingly important position in the online life of European users, and user stickiness is constantly increasing.
In addition, Facebook’s monthly active users in Europe have reached about 387 million. Moreover, in the social network usage pattern in Europe, more than half of the users choose only a single platform, of which 62% choose Facebook, far exceeding Twitter’s 16% and Vkontakte’s 12%. These data fully prove that Facebook has extremely high popularity and user loyalty in Europe, and has almost become a core component of European social network life.
Such a large user base and high user stickiness make Facebook European accounts very attractive to companies. Many foreign trade companies have turned their attention to Facebook European accounts, hoping to use this platform to accurately reach potential customers in the European market and increase brand awareness and product sales.
- How to open a Facebook European account?
The steps to open a Facebook European account are not complicated, and mainly include the following key links:
First, determine the time zone. This step seems simple, but it is crucial. Choosing a time zone properly can ensure that your ad delivery time matches the active time of your target audience, thereby increasing the exposure and click-through rate of your ads. For example, if your target audience is mainly concentrated in a specific area in Europe, then choosing the time zone of that area will help your ads be displayed during the time when users are more active, achieving better promotion results.
Secondly, determine the BMID (Business Manager ID). BMID is an important identifier of the Facebook Business Management Platform, which can help you better manage advertising accounts, pages, assets, etc. When opening a European account, make sure you have a correct and valid BMID so that you can smoothly carry out subsequent advertising and account management operations.
Finally, arrange recharge. After completing the above steps, you only need to recharge according to the platform’s requirements to start your Facebook European account advertising journey. The recharge amount will be determined according to your advertising budget and delivery plan. Generally speaking, the recharge requirements of Facebook European accounts are relatively flexible and can meet the needs of companies of different sizes.
For foreign trade advertisers, Facebook European accounts have many significant advantages. Its strong stability can provide reliable protection for advertising delivery and reduce the risk of advertising interruption caused by account problems. The review is relatively loose, giving advertisers more creative space and operational freedom, allowing your advertising strategy to be implemented more flexibly. At the same time, high return rate is also one of the important factors that attract many advertisers. Through precise advertising and effective marketing strategies, you can get a higher return on investment on the Facebook European user platform and achieve your business goals.