facebook business ads | ROI up 32%! Can’t miss the full breakdown of ASC

SC is the abbreviation of Advance Enabled Smart Shopping Campaign, which is called Advantage+Shopping Campaign, an AI-based end-to-end advertising product that is more suitable for advertisers who want to improve the incremental number of people they reach, increase the amount of purchases made by a single customer, and simplify their operations. With Advantage+Shopping Campaign, advertisers only need to create one campaign to achieve all the marketing objectives of the effectiveness category.Meta will automatically complete the setup process without the need for advertisers to manually set up the campaign, which includes audience targeting, ad optimization, creative selection, and targeting location settings, etc., to efficiently deliver relevant ads to the ideal audience.

Table of Contents

Why did Meta launch ASC?

What is ASC?

What can ASC do?

How to set up Meta ASC?

1.Why did Meta launch ASC?

Advertising Ecosystem Evolution
The introduction of new regulatory policies, heightened user expectations, and adjustments to platform policies have led to changes in the advertising ecosystem and a decrease in the amount of data available for ad optimization.
Downward pressure on the economy
Inflation has increased and household disposable income has fallen in many markets.
Fierce competition in the industry
As they start to be smart about their marketing budgets, business enterprises are increasingly looking at the real value that marketing brings.
Therefore, Meta has created AI-based advertising products and tools to meet the needs of effect-based marketing; that is, the AI automated advertising product line: the Meta Enabling Tools ASC.

2.What is ASC?

Simply put, ASC is an end-to-end automated portfolio solution for performance marketers.

Create a campaign to achieve all your performance marketing goals, and Meta automates the campaign creation process, including audience, creative, budget, optimization goals, and target placement settings to efficiently deliver ads relevant to your ideal audience.

Typically, we might set up a regular ad for pulling in new customers, and then set up a customer list as a seed for remarketing. However, by using ASC, we can utilize one campaign to accomplish both pulling new and remarketing at the same time. What’s more these designs can be automated after the initial setup.

ASC uses new machine learning models to automate the entire ad creation process, including setting up audience targeting, optimizing goals, ad creatives and targeting to deliver relevant ads to the ideal audience, while reducing setup time and improving performance more efficiently. This is the most efficient solution for e-commerce advertisers optimizing shopping events.

3.What can ASC actually do?

Streamlined Ad Placement Optimization: Reducing the number of settings at the time of ad creation and automating the creation of ads can increase the competitive advantage of ads in the bidding process.

-Faster ad creation

-Less ongoing maintenance

-Optimized for predictable results

-Reporting broken down by new and existing customers

4.How do I set up to use Meta ASC?

Provides intelligent default settings

Automate the creation of settings faster than standard processes.