Facebook Ads Marketing: Accelerate Your Customer Growth!

When creating a new campaign, we need to select the type of buy first.
There are two types of buy, bidding and scheduled

Bidding can set budgets and bids. The platform will determine whether and where to display ads based on budgets, bids, material quality, etc., and will use Facebook‘s ad bidding system to deliver ads and compete with other advertisers for display positions.
We can bid flexibly according to our own budgets, bidding strategies and advertising goals, obtain ad display opportunities through bidding mechanisms, and adjust strategies in real time according to ad performance, which is usually cheaper and more flexible.
This method is suitable for advertisers who want to maximize advertising effects within their budgets, especially small and medium-sized enterprises or advertisers with flexible advertising budgets.
However, the disadvantage is that when competition is fierce, you may need to pay higher fees to obtain ideal ad display opportunities.

2）Reservation

This type of booking is usually used by advertisers to reserve advertising positions or time in advance, usually at a fixed price to purchase advertising display, that is, you can limit CPM bids and limit frequency to ensure that the ad is displayed in a specific time period or position.
The fee is a predetermined fixed price and will not change with the performance of the ad. At the same time, the ad display position and number of impressions are guaranteed and are not affected by the bidding system, which is suitable for advertising campaigns that require stable exposure. However, the cost is usually high, lacks flexibility, and cannot be adjusted in real time according to the performance of the ad.
It is suitable for advertisers who have a clear advertising schedule and budget and want to ensure advertising exposure, especially large enterprises or advertisers who need to concentrate on advertising in a specific time period.

Bidding is our common purchase type, with six major advertising goals:

1）Awareness

Goal: Increase brand awareness and let more people know about our brand.

Applicable scenarios: Promotion of new brands or new products, hoping to expand audience awareness.

Advertising form: video ads, image ads, etc., mainly through eye-catching content to improve memory points.

2）Traffic

Goal: Direct users to a specified target page, such as a website, application, etc.

Applicable scenarios: Want to increase website visits or application downloads.

Ad format: Link click ads, video ads, etc., with clear click links in the ads.

3）Engagement

Goal: Increase user interaction with brands or content, such as likes, comments, shares, etc.

Applicable scenarios: Want to increase brand activity and user engagement on social media.

Advertising forms: Post interaction ads, page like ads, event response ads, etc.

4）Leads

Goal: Collect information about potential customers, such as email addresses, phone numbers, etc.

Applicable scenarios: Want to acquire potential customers through advertising and conduct subsequent marketing follow-up.

Advertising form: Potential customer advertising form, users directly submit information after filling out the form.

5）App Promotion

Goal: Promote the download and installation of applications.

Applicable scenarios: App developers or operators want to increase the user base.

Ad format: App installation ads, which usually contain the download link of the app and promotional content to attract users.

6）Sales

Goal: Directly promote sales of products or services.

Applicable scenarios: Want to directly promote online or offline sales through advertising.

Advertising form: E-commerce advertising, usually including shopping links, product descriptions and promotional information.

These advertising goals cover all stages from brand awareness to actual sales. We need to choose the most suitable advertising goal according to our marketing needs.