Facebook ads converting poorly?Ridiculously dry.Facebook Ads Underperforming? Follow Our Practical Guide for Quick Optimization!Facebook ads converting poorly?Ridiculously dry.

First of all, it is impossible for an advertisement to perform well all the time, if an advertisement performs well all the time, may I ask, who is going to fuel my yacht, who is going to pay for it? From the point of view of buying our products, there will be aesthetic fatigue, you look at an ad every day, you do not bother ah, so here is a reminder of the point, we have the majority of players to follow the sale of the players, appropriate to change the material to change the copywriting, otherwise to follow the sale of the general will not be a good result, and CPM will not be low.Once we’ve identified the product, the first step is definitely to measure the material and measure the best material!

Recommended time-saving measurement – CBO, an ad series, series budget of 40 ~ 60 dollars, 3 to 5 groups, to ensure that each group of interest words are the same, the minimum cost of 5 dollars, interest words to choose the one you think is the best.

Another person here asked how to find the word of interest, my answer is chatgpt. hey, another person asked that the AI’s answers are not precise enough. Oops, what I’m trying to say is that you haven’t learned the correct AI tuning instructions, AI’s mind doesn’t turn corners, you need to give it straight, ask for what you want.

Interest words to find a good, the next is to measure the material, to the above as an example, assuming that I have four ad groups, then I will get two ads map, two video material, and then a combination of two and two, so that we can get four ads.

The next day, we can look at the performance of the data, screening ad groups, look at the cost of clicks is a good performance of the ad group, and then we go to see the video interactions, the longer the better, the following chart to put a sample.

Hey here someone will ask, I voted for the graphic material how to do it, remember, can out of a single look at the ROI, can not out of a single look at the click rate.

After measuring the material, we began to measure the words of interest, an ad series, 6~8 ad groups (words of interest), an ad group 5 knives, the same starting point to start running, the next day to see the data.

The next day, the effectiveness of 0, add 0 turn off, the data is good, copy a group to continue to run, give another chance.

The third day, if the effectiveness of 0, turn off, copy a group to start running: if the effectiveness of > 0, but your ROI does not reach the break-even point, continue to run, if the effectiveness of > 3, and calculate a calculation, ROI > break-even point, calculated single-turn deduction, there are earned, then copy five groups to a CBO, set the minimum cost, look at the data to adjust the budget can be more to give a little more every day! Look at the data, CPA high, ROI began to go down, in time to close the group.

One more mouth, if you think CPM, CPC, CTR are not acceptable, but ROI is still good, you can continue to run, until your single turn effectiveness costs you can not afford, you can consider turning off.

CBO have said, then incidentally, ABO it.
ABO my general starting amount of 10 knives, 1-5-10. the next is to look at the data, when the display is greater than 200 times ~ 300 times, there is a huge high CPM or CTR is below average, timely turn off the ads, and the rest of the main look at the CTR, pay attention to this, turn off the ads continue to re-up, do not stop.

Then the next day to look at the data, spend more than 5, no add-ons or initiation of the checkout, look at the CTR, not high if you can stay, spend more than 10 knives, no add-ons or initiation of the checkout, according to the owner of the financial strength of the flexible operation!
The latter can almost determine the audience and material.

Here are a few situations: CTR high, ROI high, advance to the next round, CTR high, ROI is not a loss, into the pending area to observe more, ROI loss, according to the boss of the financial flexibility of the operation.CTR average, ROI does not lose or first into the pending area to observe more, if ROI loss, turn off, look for reasons.

Come to the expansion stage, is ready to Stud let the boss please you on the third floor or ready to submit a letter of resignation to the boss, success or failure is here!

Vertical expansion = this ad campaign is very moist, it is my brother in arms and legs, have to add money!

Horizontal expansion = multiple ad groups for budget adjustment, here copy with caution, it is recommended to copy the players in the pending area to see if it will collapse, if not then go to copy the players in the promotion area. Add the budget I am doubling plus, there is a scientific method is 15-30-50/60-80/100-150-200, but I’m more confident, are doubled, after adding, the night must be a good night’s sleep, do not look at the middle of the night, psychologically strong in order to explode single! Fearful where is the real hero!

In addition, there is what plus budget + copy + pull CBO, consecutive single three days of copying 1 expanding countries and regions, subdivided into age groups (25 to 65 split into 25-34, 35-44 this kind of), subdivided into audiences (depending on the individual habits, some people like to run first large audience, some can be used with a single single small audience with the word of interest for the combination), the starting amount of run with a similar audience, and then the marketing run, subdivided into a single more The version of the ah, these are ideas ah, ideas to catch a good, single no trouble!

According to experience, after adding the budget, it is likely that the CPM soared, obviously small Za need you to burn paper to him, hurry to turn off in time, and then re-open after the turn point, this time may be CTR will fall, generally fall within 20% are acceptable, if the decline reaches 50%, turn off, and then copy a new group, the turn point to re-open.

First and last, I talk about entering the weak period, the old users know, pull new ads, new customers increase, high exposure rate, high click rate, do not pull new customers, the conversion data is low to heartbreak, if the audience in your pixel has not been shuffled, did not go to do the pull new, run are the old audience, that the frequency will slowly go up, at this time, what you can do, is to timely adjust the advertising creative, in addition, is Go to dig potential customers, looking for similar audiences, there is to create a custom audience and then exclude (recommended audience base greater than 2K)