Facebook Ads Advantage+ Campaign's Hidden Settings - Boost Your Ads' Conversion Performance

Pitchers/manipulators are no strangers when it comes to the Facebook Ads Premium+ campaign type.

Typically, when creating a new campaign, you would simply select ASC (Advantage+ Shopping Campaign) to create the ads.

Then in the “Audience” section, you only need to set the target country and not hard targets such as age, gender and user preferences:

There’s nothing wrong with such a traditional setup method, Facebook will decide on its own which consumers to push your ads in front of.

However, if FB understands who has shopped on your site before, this will greatly reduce his optimization time, thus effectively boosting the conversion effectiveness of your ASC ads.

1. In the Ads Back Office, find Ad Account Settings:

2.Below, you can see the Advantage+ Shopping Campaign section.

Here you can provide facebook with information about your customers, which will allow the facebook advertising system to better understand which customers have placed orders with us and are our precise target audience.

For example, you can customize the users who have purchased in the past 180 days, or you can directly upload a list of customers and so on. There are many types of data you can provide to Facebook here.

After you set it up here, when you subsequently place a new ASC ad, Facebook will automatically look for similar and more relevant consumers based on the customer data you feed them.