Facebook Ad Placement Optimisation Guide

In Facebook advertising, it is important to choose the appropriate delivery method and strategy.
This article will introduce the specific delivery strategy and data analysis method in detail to help you achieve the best results in actual operation.

1. Delivery method and strategy
2. Create a separate promotion series: Create a separate promotion series for each product.
3. Set different interests and materials according to different orientations: Segment advertising orientation, cover different groups, and ensure that the advertisement reaches accurate users.
4. Pause poorly performing ads: Pause poorly performing ads through data feedback, and focus on ads with good results to increase budget and copy groups
5. Copy multiple identical ad groups: Copy the ad groups with good performance, test whether the new ad groups have orders, and ensure the sustainability of the advertising effect.
6. Copy new ad campaigns: When the old ads drop in volume, add new ad campaigns immediately.
   Note: When adding budgets, do not double them at one time. It is recommended to increase by 20% to 30% continuously.
   Number of ad groups copied: When copying ad groups, keep copying + shutting down to keep 5-10 groups per group. In fact, 80% of ad groups need to be shut down.
7. Data monitoring and adjustment strategy
8. Reasons and countermeasures for high CPM
   Reason: Affected by the market or the customer’s own narrow targeting.
   Coping method: If roi is high, high CPM is also acceptable, indicating that the targeted population is relatively accurate.
   If roi decreases, it is necessary to adjust the strategy, change the material or change the product.
9. How to optimize the material

• Adjust the material: Ensure the creation of different materials every day, and analyze the data of the old materials
• Material quality evaluation: Evaluate by playback volume, click-through rate, and conversion rate.

Key Data Indicators and Optimization

Key data monitoring

Data analysis and optimization

Product testing method
Number of accounts: Use 1-2 advertising accounts
Number of ad groups: Use different accounts to create ad groups, different accounts have different performances
Number of materials: Use at least three materials for each ad group, and try all the material forms, pictures and videos.
Delivery strategy: Test with at least three audiences, and adjust the ads immediately to avoid excessive testing costs.

Delivery logic
Multiple accounts, multiple materials, and multiple ad groups are used for extensive testing, but bad ad groups should be closed in a timely manner
Combination of manual bidding and automatic bidding.

Budget setting
Advertising budget: 5-10 USD. Assuming an ad costs 5 USD, you can test multiple ad groups or multiple creatives. However, it is sometimes difficult to test with a low budget. It is best to set it between 8-10 USD.

Advertisement expansion
There are actually two ways to expand the volume: copy group and increase budget
Both can be done simultaneously. If you want to save costs, you can use copy groups to target precise groups in the early stage.
Copy groups need to change different audiences. You can target precise groups, or choose some broad words, or change different materials for testing.
Once an ad performs well, you can add the budget and double the amount!