Do you know how to optimize Facebook ads?

Recently, Facebook has added a new small feature that allows you to add multiple landing pages to ads through the website link function. This feature can display products, discounts, registrations and other pages that users frequently visit in one ad, giving users more opportunities to learn about your services and activities and achieve more conversions. So where can this feature be set?

First, we enter the Meta Ads Management Tool, create an ad, and select traffic, interaction, potential customers or sales as the ad target. Currently, app promotion does not support the website link function. If you select [Sales] as the ad target, you need to turn off the directory switch at the campaign level. Our example uses [Potential Customers] as the target.

In the conversion step, we need to select [Website], and other items are set as usual

In the [Ad Source] step, we can add website links. After you fill in the target website, if the system does not automatically identify other pages, you can click Manual Add to add more page information; if you are not satisfied with the page identified by the system, you can also click the Add button in the lower right corner to customize the website link.

We need to add at least three pages, and can add up to 20 pages. The page names are freely defined. To increase conversion, it is recommended to set attractive label names such as [Limited Time Offer] and [Newcomer Special Offer]

Set other contents normally. After publishing the ad, your website tag will be displayed below the ad. Users can view more tags by sliding the tag bar and click on the tag to jump to the page you specified.

In this official sample ad, he sets the labels to different categories of products, such as skin care, makeup, perfume, etc. This is also an idea of ​​label setting. We can configure different pixels for each label link to collect user information and clicks of different categories of products, and understand which products users are more interested in.

Then, with the help of the advertising delivery system, we can create an advertising strategy for testing different materials with the same audience. In this way, we can publish multiple ads at one time, and then establish similar audiences based on the collected pixels to quickly complete the advertising test.

The new feature of Facebook ads allows users to quickly jump to the page we want them to browse, eliminating the need for intermediate guidance steps and making it easier to generate clicks and conversions. However, before this, we need to first clarify what information users want to know most before purchasing our products or services, or what information we want users to know, so that we can set tags and links in a targeted manner.