Beat your competition with Facebook Ads

Facebook Ad Library is a dream for brands that use the social media giant to reach their audience. It provides useful information about what’s happening in your industry by providing access to competitor ads and content. But access alone doesn’t mean you can quickly and easily gain insights to run more competitive campaigns. You need a process.

In this article, we’ll help you peel back the layers of Facebook Ad Library. We’ll explore what it is, why it’s essential, and how to use it to create Facebook ads that beat your competitors.

1. What is Facebook Ad Library?

Facebook Ad Library is a tool launched by Facebook that aims to make advertising information on the platform accessible to everyone. Whether it’s commercial brand ads or ads related to social issues, elections, or politics, users can access it for free. What’s more, the Ad Library can be used without registering a Facebook or Instagram account.

The launch of this tool is aimed at promoting transparency, especially in the context of the ongoing data privacy controversy. Through the Ad Library, brands’ advertising strategies become more public, while also making the advertising industry more competitive.

2. The Importance of Facebook’s Ad Library

The ad library was created as Facebook’s response to user privacy controversies, such as the Cambridge Analytica scandal. By providing transparency into advertising, the ad library makes it easier for the public to understand a brand’s marketing strategy.

For advertisers, the ad library is an invaluable asset that helps them understand market competition and optimize their advertising strategies.

3. How to use Facebook’s ad library to optimize advertising strategies?

(1) Collect a list of competitors

List up to 10 competitors related to your industry so that you can focus on their advertising strategies without getting lost in information overload.

(2) Find competitor ads

Search for these brands in the ad library. Even if some brands are not advertising for the time being, you can track updates regularly to ensure that you get the latest information.

(3) Filter ad information

The ad library provides the function of filtering by country, platform, ad display time, etc., so that you can obtain more specific and targeted advertising data.

(4) Analyze competitors’ advertising funnels

There is usually a complete marketing funnel behind the ads. For example, the ads will guide users to click on a specific landing page. Study the advertising paths of competitors and understand the design and content presentation of their landing pages, such as whether they are promotional activities or free trials. This information can serve as an important reference for optimizing your own advertising strategy.

(5) Optimize advertising creativity

By studying competitor ads, optimize the following three core elements:

1. Advertising copy

•Is the copy user-centric?

•Does it highlight user pain points or benefits?

•Is it direct and attractive?

2. Images and videos

Videos and images are key to attracting user attention, especially on social media. Data shows that video ads with subtitles can increase viewing time by 12%.

•Does the video clearly point out the user’s pain points?

•Does it convey the core value of the product?

•Does it contain a clear call to action (CTA)?

3. Call to Action (CTA)

Effective CTAs are usually clear, specific, personalized, and actionable.

•Is your CTA directly relevant to the target user?

•Does it use action-oriented language?

•Does it clearly convey the core value of the product?

4. The value of using Facebook Ad Library

The Ad Library not only allows you to monitor competitors’ ads, but also helps you optimize your own ad content by analyzing their strategies. In the rapidly changing advertising field, making good use of the Ad Library tool can make your brand stand out from the competition.

Conclusion

Facebook Ad Library is a powerful tool for advertisers. Through it, you can spy on your competitors’ advertising strategies and adjust your own advertising creativity and delivery strategies based on them. From ad copy to video creativity to call to action, every step can be optimized to be more competitive. Try it now!