Accessories export to Facebook: How to sell a few cents worth of stuff for 200 yuan?

Why are Facebook jewelry ads so good?
Facebook attracts more than 3 billion active users every month, making it an extremely effective platform for advertising to attract more target audiences. Especially in the jewelry export industry, its role is more obvious.

Jewelry ads on Facebook can help you reach a wider customer base. According to data, 62.1% of online shopping in the jewelry industry is completed through mobile phones. Therefore, jewelry brand ads need to be as suitable as possible for mobile traffic, such as Facebook’s carousel ads, series ads, Meta Advantage+ catalog ads, etc.
Source: Weizhuo Overseas Research Institute

Whether you are selling luxury jewelry or affordable artificial jewelry, don’t underestimate its market position. It is predicted that in 2024, jewelry brands with more affordable prices will account for 88% of the revenue share, while the share of the high-end luxury market will decline. 3. Facebook ads provide jewelers with cost-effective PPC services. In the field of costume jewelry, the average cost per click is $1.11 and the click-through rate is about 1.13%. In order to accurately grasp the advertising expenditure, it is recommended to run several campaigns and take into account factors such as season, location, competition, and advertising type and location.
Source: Weizhuo Overseas Research Institute

Displaying jewelry with Facebook’s advertising types can make your target customers shine. Meta offers a variety of advertising types, which can attract customers’ attention no matter which platform they see your ads. 5. Whether it is to increase in-store traffic or promote online sales, advertising plays a vital role. For local jewelry businesses with websites, advertising to the local community through social media is an effective way to promote; while online sales can rely on advertising to attract more orders.

02
Advertising types suitable for jewelry overseas brands
Choosing the right advertising type is very important for displaying jewelry from overseas merchants and attracting potential customers. Here are some advertising types that jewelry brands especially recommend on Facebook. Let’s take a look.

Picture ads
Picture ads can highlight product features or promotional information through carefully selected photos, and can also well present the complexity of the design and the unique beauty of jewelry. Let your products quickly catch the customer’s eye among many information and attract potential customers to learn more or buy directly.

Video ads
If you want to tell the story of your brand vividly, I recommend video ads, which can make jewelry come alive through dynamic display. Not only can brands share design inspiration and the stories behind them, but they can also show the diverse styles of jewelry and touch deep emotions that pictures can hardly convey.

Carousel ads
For jewelry brands or merchants with rich collections or want to display multiple products at once, carousel ads are a good choice. It can combine multiple pictures or videos in one ad, allowing customers to have a more comprehensive understanding of the product. In addition, it is particularly suitable for displaying products from multiple angles or promoting complementary products to promote clicks and conversions.

FB advertising costs for jewelry exports
Before diving into the specific details, you need to first figure out your product and the type of jewelry you sell. This will affect the type of ads you make, and more importantly, it will determine your advertising budget. We can roughly categorize jewelry into the following three types:
Affordable everyday jewelry: This type of jewelry is more affordable, generally between $50 and $100. Elegant jewelry for special occasions: This is slightly higher-end jewelry, usually priced between $100 and $500. High-end luxury jewelry: This is high-quality, unique, and expensive jewelry, usually over $500.
Daily and monthly Facebook advertising budgets can vary greatly for different jewelry brands. Here is an overview of the expected costs of jewelry advertising by category:

Affordable everyday jewelry
For this type of jewelry, a daily budget of $10-30 is sufficient, which is about $300-900 per month. This investment allows you to run image or basic video ads to reach a wider audience, increase clicks, and drive bulk sales.

Elegant jewelry for special occasions
For this type of mid-range jewelry, a daily budget of $30-70 is more appropriate, which is about $900-2100 per month. Because this type of jewelry has a relatively narrow audience, the cost per click may be slightly higher, and a large budget allows you to use more complex ad formats and get greater advertising effectiveness.

High-end luxury jewelry
For luxury goods priced over $500, a daily budget of $100-300 is recommended, which is about $3,000-9,000 per month. Since competition for high-value customers will drive up CPC and CPM, a higher budget will ensure that your ads remain competitive among many luxury brands.

04
How to run FB ads for jewelry business?
How to run Facebook ads for jewelry business? This is a question that many jewelry merchants are concerned about, because it is directly related to brand exposure, customer attraction and sales performance. In the highly competitive digital market, accurate and effective Facebook advertising strategies have become the key to jewelry brand promotion.

1. Set up your advertising account In order to ensure that any gem can be presented in a perfect form, your Facebook page must be ready for advertising. First, you need to create a Facebook business page and set up Meta Business Manager and advertising accounts. At the same time, you need to configure Meta Pixel to track website user activities. After doing these, proceed to the next step.
2. Use advertising creativity to attract attention First, Facebook advertising design is critical. Creativity is the core of attracting audiences. Eye-catching audio-visual content and presentation methods can leave a first impression on potential customers.