A real-world analysis of how only one or two of the many ads in an ASC campaign cost money.

The first few days spend less, put together to see, the first week can already see that the bottom one ad is the most money spent, probably accounted for half of the total spending, there is no doubt that this ad is the best of these 11 (at least for the time being). At this point, some people may ask: his ROAS is only 2.43, which is so much lower than the average of 3.15, is it really good?Why doesn’t FB spend more money on the other groups with high ROAS, so that the ROAS can still be higher.

About this does not explain too much, each person’s view is not the same, my understanding is very simple, which ad spend the fastest and most then he is the best one, even if the fierce spend money not single he is also a general inside the dwarf. At least FB found the guests’ favorite video, as long as the total ROAS up to the standard is good, do not deliberately pursue too much.

Subsequent, randomly pick a few dates to look at, basically up to a month are such data, the last advertisement accounted for 99.99% of the time, this is a lot of times we will encounter the situation. Pay attention to the date and spend percentage.

Actually, this stage is different from the beginning, when the last ad spent just over half of the cost, but FB realized it was good and just piked it. facebook he is not stupid.

But from April 19th, the situation has changed again, facebook found that a little bit to other ads can also be out of the single, and ROAS is also very good, he changed back, the last ad spend share is not so high, and again began to rain on the parade. In fact, ASC spending is a dynamic process, as long as other ads have the opportunity to bill, FB will not not give him money, just the time has not come.

To summarize the above, there is no need for us to question that FB won’t spend money, test so much material at once, your good ads didn’t spend money, and suspect that it didn’t take care of your good material, this doesn’t exist. ai is smarter than us people. The only thing you have to optimize about ASC is the quality of your material. It’s gold that will shine sooner or later.

Meta official advice to me, the more forms of material inside ASC the better, you can put a catalog. It is not reasonable to put all the catalogs. Like me this one ASC, five single image, five video, a directory, running quite well.