If you are a coach, consultant or service provider who is eager to generate high-quality leads and appointments, this article is for you!
In the following content, I will reveal a strategic blueprint for you, which has helped our clients achieve a significant dollar sales in two years.
In the past period of time, many businesses that rely on Facebook ads for growth have been in trouble due to iOS 14+ privacy updates. If you are confused and stagnant when generating appointments, leads or phone bookings, then you must read this article in its entirety.
If you study these methods carefully, I guarantee that you will see jaw-dropping results in just a few days: such as $50,000 in revenue in two weeks, a breakthrough of $10,000 in seven days, or $200,000 in 60 days (with a profit margin of 75-80%).
This article will be divided into two parts: basics and technical. The technical part can only work if you have mastered the basics, so let’s start with the basics.
Part I: Basics – Core elements for creating effective ads
- Why do ads fail?
There is only one fundamental reason for advertising failure: the offer, market and copywriting do not match.
To create a successful advertisement, you must ensure that the following three elements are perfectly matched:
- Offer: A system that solves customer pain points and guides them from their predicament (point A) to the ideal state (point B).
- Market: The target group that urgently needs a solution.
- Copywriting: Describe the offer in a language that attracts the target market and makes customers eager to work with you.
Core Tip: If your offer is perfectly matched with the market and copywriting, it is almost impossible for the advertisement to fail.
- How to optimize these three elements?
1) Irresistible offer
An excellent offer is not simply stating the product features, but directly hitting the deep pain points and needs of customers. It is necessary to dig deep into the emotional needs of customers from the surface level, integrate their pain, fear, frustration and desire into the offer, and make customers feel that “you must be chosen”.
2) Accurately define the target market
Don’t try to attract everyone, but identify the specific characteristics of the target group, such as:
•Their main problems and pain points
•Their desires and goals
•Their fears
•Their hobbies
Only by deeply understanding the details of the customer’s life can we truly find a matching market and provide targeted solutions.
3) High-level copywriting
The core of copywriting is to impress people with words:
•Propose a “Big Idea” to make the advertisement attract customers’ interest from the title.
•Inject emotional expression and resonate with customers through stories or analogies.
•Use the narrative method of “Hero’s Journey” to guide customers to put themselves in the situation of success and inspire hope and desire for action.
Part II: Technical Part – Facebook Advertising Operation Guide
- Funnel Structure Analysis
To achieve the conversion of cold traffic into high-quality leads, you must build an efficient funnel:
•Cold traffic →Long sales copy →Registration form →Application form →Appointment page →Telephone appointment
Key Tips: Direct cold traffic to a 3,000-word sales copy, so that target customers can fully understand your products or services, and then guide them to complete registration and appointment.
- Facebook Advertising Structure
•Advertising Budget: $150 per day, using CBO (Campaign Budget Optimization).
•Advertising Group: Set up two audience groups to ensure that the audience size is between 2 million and 3 million people.
•Advertising Creativity: Use portrait photos (avoid text on the picture) to ensure that the picture is simple and attractive.
•Advertising Copy: Keep it within 250 characters and highlight the “big idea”.
Tips: Design the ad as simple as possible and use the “micro-script” technology to convey the core information in just a few sentences. It is recommended to read the book “The Micro Script Rules” to improve the writing ability of this type of copywriting.
- Expected results
- Generate 3-5 appointments per day
- The cost of each appointment is about $75-$80
- The cost of each high-quality lead is about $50
High-end product suggestions: If you sell high-end products or services with a unit price of $2000-$3000, you can easily achieve the six-figure income target every month.