【Facebook Advertising】How to create Instagram follower-increasing ads?

If our goal is to increase followers on Instagram through advertising, but unfortunately Facebook Ads Manager does not provide an effectiveness goal for increasing followers on Instagram (currently only supports the effectiveness goal of increasing followers on Facebook Page). So how can we solve this problem?

Let’s change our thinking. What is the key event of the previous level of the key event that the audience follows your Instagram account? The answer is the visit and browsing of the Instagram homepage. Coincidentally, this event belongs to the effectiveness goal of Facebook advertising, so we can complete and optimize this event through advertising, and then there is a high probability (95%) that we can increase followers on our Instagram account.

Advertising is only optimized for Instagram profile visits, so the algorithm is not focused on increasing your fans and followers, but from the current point of view, if you want to achieve Instagram advertising channels to increase followers, this method is the best.

Advertisement setup steps

Please use the Traffic campaign objective.

In the ad set settings, select “Instagram Profile” as the event conversion location.

The outcome objective defaults to Instagram profile visits, with no other options.

Check the ad placements and you’ll see that only the Instagram placement is turned on.

Specific eligible ad placements include:

Instagram Feed

Instagram Explore

Instagram Explore Home

Instagram Story

Instagram Reels

Ads on Instagram Reels

Instagram Search Results

When creating an ad, you can only provide text copy and creatives, without entering a link.

The CTA button will default to visiting “Instagram Profile”.

Ad Optimization Instructions

It is important to reiterate that this is an ad campaign with traffic as the campaign objective, and the optimized performance objective is Instagram profile visits. Instagram profile visits are not completely equivalent to follower growth, but there is a strong correlation between the two events. But the algorithm only cares about bringing you traffic. This requires us to focus on detecting two data indicators: visits and follower growth.

Meta has added the Instagram profile visits metric to the Ads Manager. You can add this metric as a column to your reports.